Product Marketing Manager

Baker Hughes • Houston, TX

17h

About The Position

Product Marketing Manager Would you like to shape our marketing & business strategy for the future of energy? Are you a Communication Manager looking for a new opportunity? Join our world class Oilfield Services Team Our branding team plays an important role in advancing our company brand strategy and positioning with a focus on content marketing. Our team is a group of highly analytical thinkers with an audience-first mindset, who understand digital marketing, social media, and how to use data in formulating a campaign strategy. Partner with the best The Product Marketing Manager partners with a segment leader and appropriate product lines within Oilfield Services & Equipment (OFSE) to develop and execute marketing strategies, plans, and campaigns. This role provides marketing consultation and support and delivers other marketing needs as required. As a Product Marketing Manager, you will be responsible for: Researching, defining and understanding the target markets, target customer personas, and competitive landscape for the segment offerings Developing strong competitive messaging and value propositions to position Baker Hughes in a manner that speaks to customer needs and influences decision making Ideating, planning, and executing campaigns for OFSE offerings including the development of solutions campaigns and account-based campaigns in alignment with market positioning themes Partnering with product management on commercialization strategies including development of Commercialization Playbooks Developing integrated campaigns plan that align with segment and product line sales & commercial business goals Developing integrated campaigns plan that align with segment and product line sales & commercial business goals Developing comprehensive launch programs that align marketing channels and tactics with the relevant customer engagement journey Collaborating with Oilfield Services Equipment, Industrial & Energy Technology (IET) and corporate Growth & Experience (GX) Marketing, Brand, and Communications teams to utilize and align internal & external channels to ensure impacted stakeholders, influencers, and users are informed, trained, and ready to sell Developing compelling content aligned with market positioning and value messaging for marketing channels including, but not limited to web, sales collateral, podcasts/webinars, case studies, social media, editorials, and trade shows Tracking campaign key performance indicators (KPIs) and adjust marketing activities as needed to drive results. Partnering with Marketing Directors, product line leadership, and management teams to identify marketing priorities in alignment with Baker Hughes, OFSE, segment, and product line marketing strategies Identifying, documenting, and disseminating success stories and new business wins Tracking and evaluating key Baker Hughes competitors and identify opportunities to counterattack their marketing in prioritized market segments Identifying opportunities to showcase Baker Hughes technologies and solutions at conferences and in external media Additional marketing and sales support duties as needed Fuel your passion To be successful in this role you will: Have bachelor’s degree in marketing, business, or a related field Have 5+ years’ demonstrable business-to-business (B2B) marketing experience in an industrial or technical engineering field Have knowledge of oil and gas upstream markets, technology, and drivers Have clear understanding of Business-to-Business value chains and client drivers Have demonstrated experience managing marketing projects including experience with marketing technology systems, associated channels, and related data analytics Have experience in the oil and gas or energy industry Have proven storytelling and communication skills Have ability to coordinate multiple projects simultaneously Have willingness to learn and flexibility Have a strong understanding of design fundamentals (accessibility, information hierarchy, brand guidelines) Work in a way that works for you We recognize that everyone is different and that the way in which people want to work and deliver at their best is different for everyone too. In this role, we can offer the following flexible working patterns: Working flexible hours - flexing the times when you work in the day to help you fit everything in and work when you are the most productive Working with us Our people are at the heart of what we do at Baker Hughes. We know we are better when all of our people are developed, engaged and able to bring their whole authentic selves to work. We invest in the health and well-being of our workforce, train and reward talent and develop leaders at all levels to bring out the best in each other. Working for you Our inventions have revolutionized energy for over a century. But to keep going forward tomorrow, we know we have to push the boundaries today. We prioritize rewarding those who embrace change with a package that reflects how much we value their input. Join us, and you can expect: Contemporary work-life balance policies and wellbeing activities Comprehensive private medical care options Safety net of life insurance and disability programs Tailored financial programs Additional elected or voluntary benefits You will be eligible to participate in Company-sponsored benefit programs, including health & welfare programs and the Thrift Plan (401k). You will have a choice of coverage options that best suit your needs. Coverage options and contribution amounts are related to your benefit elections, base salary level, and specific requirements of each of these plans. This position is eligible for our comprehensive and competitive benefits package, which can be found here, and is further eligible for additional forms of compensation such as bonuses subject to the terms of the applicable benefit plans or policies. At Baker Hughes, we are transforming the future of energy. With operations in over 120 countries, we are developing and deploying industry-leading technologies and services to take energy forward. For more than a century, our inventions have revolutionized energy. Today, we are bringing our expertise to make oil and gas safer, cleaner, and more efficient. Our people are the trusted experts, relied on to solve customer challenges big and small. We invest in the health and well-being of our workforce, train and reward talent, and develop leaders at all levels to bring out the best in each other. We believe in creating an environment of diversity and inclusion, without bias. We know we are better when all of our people are developed, engaged, and able to bring their whole authentic selves to work. We're makers, inventors, and leaders who aren't afraid of the tough challenges. We believe pushing boundaries will help to lead the way for a new energy future.

Requirements

• Have bachelor’s degree in marketing, business, or a related field
• Have 5+ years’ demonstrable business-to-business (B2B) marketing experience in an industrial or technical engineering field
• Have knowledge of oil and gas upstream markets, technology, and drivers
• Have clear understanding of Business-to-Business value chains and client drivers
• Have demonstrated experience managing marketing projects including experience with marketing technology systems, associated channels, and related data analytics
• Have experience in the oil and gas or energy industry
• Have proven storytelling and communication skills
• Have ability to coordinate multiple projects simultaneously
• Have willingness to learn and flexibility
• Have a strong understanding of design fundamentals (accessibility, information hierarchy, brand guidelines)

Responsibilities

• Researching, defining and understanding the target markets, target customer personas, and competitive landscape for the segment offerings
• Developing strong competitive messaging and value propositions to position Baker Hughes in a manner that speaks to customer needs and influences decision making
• Ideating, planning, and executing campaigns for OFSE offerings including the development of solutions campaigns and account-based campaigns in alignment with market positioning themes
• Partnering with product management on commercialization strategies including development of Commercialization Playbooks
• Developing integrated campaigns plan that align with segment and product line sales & commercial business goals
• Developing integrated campaigns plan that align with segment and product line sales & commercial business goals
• Developing comprehensive launch programs that align marketing channels and tactics with the relevant customer engagement journey
• Collaborating with Oilfield Services Equipment, Industrial & Energy Technology (IET) and corporate Growth & Experience (GX) Marketing, Brand, and Communications teams to utilize and align internal & external channels to ensure impacted stakeholders, influencers, and users are informed, trained, and ready to sell
• Developing compelling content aligned with market positioning and value messaging for marketing channels including, but not limited to web, sales collateral, podcasts/webinars, case studies, social media, editorials, and trade shows
• Tracking campaign key performance indicators (KPIs) and adjust marketing activities as needed to drive results.
• Partnering with Marketing Directors, product line leadership, and management teams to identify marketing priorities in alignment with Baker Hughes, OFSE, segment, and product line marketing strategies
• Identifying, documenting, and disseminating success stories and new business wins
• Tracking and evaluating key Baker Hughes competitors and identify opportunities to counterattack their marketing in prioritized market segments
• Identifying opportunities to showcase Baker Hughes technologies and solutions at conferences and in external media
• Additional marketing and sales support duties as needed

Benefits

• Contemporary work-life balance policies and wellbeing activities
• Comprehensive private medical care options
• Safety net of life insurance and disability programs
• Tailored financial programs
• Additional elected or voluntary benefits
• You will be eligible to participate in Company-sponsored benefit programs, including health & welfare programs and the Thrift Plan (401k). You will have a choice of coverage options that best suit your needs. Coverage options and contribution amounts are related to your benefit elections, base salary level, and specific requirements of each of these plans.
• This position is eligible for our comprehensive and competitive benefits package, which can be found here, and is further eligible for additional forms of compensation such as bonuses subject to the terms of the applicable benefit plans or policies.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees