Product Marketing Manager, Sales Product

Demandbase

About The Position

We’re seeking a full-time Product Marketing Manager, Sales Product to lead go-to-market strategy, positioning, and cross-functional enablement for Demandbase One for Sales This role is ideal for someone who thrives at the intersection of sales enablement, product strategy, and customer storytelling. You’ll play a critical role increasing sales, retention, improving product messaging, and driving deeper adoption among sales personas—specifically Account Executives, SDRs, and Account Managers. Additionally, you’ll be a key partner to Product Management, Sales, Customer Success, and Enablement in shaping how we deliver value to revenue teams.

Requirements

3-5 years of Product Marketing Manager experience in B2B tech organizations
Proven success in messaging and GTM strategies for sales teams (SDRs, AEs, AMs, CS).
Experience working with product and sales teams to translate features into value.
Ability to lead product launches, sales enablement, and persona campaigns.
Excellent written and verbal communication with storytelling skills.
Data-driven and action-oriented.
Bachelor's degree in marketing, business, or related field.

Responsibilities

Develop and refine differentiated product messaging and positioning tailored to sales personas, especially SDRs and AEs.
Lead GTM strategy and execution for enhancements or releases within the Sales Intelligence product.
Create compelling sales collateral, pitch decks, competitive battlecards, and customer-facing assets that speak directly to the needs and workflows of sales teams.
Partner with sales and product teams to identify and promote high-impact use cases—particularly for SDR workflows—to drive awareness, adoption, and retention.
Conduct interviews, win/loss analyses, and competitive research to uncover trends, validate value propositions, and inform strategy.
Collaborate closely with Product, Sales, Customer Success, and Enablement teams to ensure tight coordination from product development through to revenue impact.

Benefits

We offer a comprehensive benefits package designed to support your health, well-being, and financial security.
Our employees enjoy up to 100% paid premiums for Medical and Vision coverage, ensuring access to top-tier care for you and your loved ones.
In addition, we provide a range of mental wellness resources, including access to Modern Health, to help support your emotional well-being.
We believe in a healthy work-life harmony, which is why we offer a flexible PTO policy, 15 paid holidays in 2025—including a three-day break around July 4th and a full week off for Thanksgiving—and No Internal Meetings Fridays to give you uninterrupted time to focus on what matters most.
For your financial future, we offer a competitive 401(k) plan, short-term and long-term disability coverage, life insurance, and other valuable benefits to ensure your financial peace of mind.

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