Product Marketing Manager, Research & Modalities
About The Position
We're looking for a Product Marketing Lead, Research & Modalities to define and execute Benchling's go-to-market strategy for the Research phase of the biotech lifecycle. This senior individual contributor role will focus on positioning Benchling as the platform of choice for modern, data-driven discovery - spanning molecular biology, cell engineering, and emerging modalities like biologics, RNA, and cell and gene therapies. You'll combine scientific depth with marketing acumen to translate complex capabilities into compelling narratives that resonate with scientists, R&D leaders, and IT stakeholders.
Requirements
- Education: Bachelor's degree required; advanced degree (scientific, technical, or business) preferred.
- Experience: 10+ years in product marketing or related roles within B2B SaaS, AI, or life sciences technology.
- Domain expertise: Strong understanding of biotech R&D - especially molecular biology, cell engineering, and emerging modalities such as biologics, RNA, and cell/gene therapies.
- Scientific fluency: Ability to engage confidently with R&D scientists and IT leaders, translating complex science into clear business value.
- Cross-functional communication: Excellent collaborator with proven ability to align Product, Sales, and Marketing around shared outcomes.
- Curiosity and product sense: Passion for software, AI, and data technologies shaping the future of biotech R&D.
Responsibilities
- Define positioning, segmentation, and narrative for Benchling's Research and Modality portfolio.
- Translate scientific and technical capabilities into clear, differentiated messaging and content.
- Lead go-to-market strategy and execution for new and existing products, driving adoption and revenue growth.
- Develop enablement materials - customer stories, presentations, and competitive insights - to equip Sales and Customer Experience teams.
- Conduct and synthesize market research to understand customer needs, trends, and competitive dynamics.
- Partner closely with Product Management and Strategy to influence roadmap priorities and ensure product-market fit.
- Align cross-functional teams around shared goals, launches, and success metrics.
Benefits
- Competitive total rewards package
- Broad range of medical, dental, and vision plans for employees and their dependents
- Fertility healthcare and family-forming benefits
- Four months of fully paid parental leave
- 401(k) + Employer Match
- Commuter benefits for in-office employees and a generous home office set up stipend for remote employees
- Mental health benefits, including therapy and coaching, for employees and their dependents
- Monthly Wellness stipend
- Learning and development stipend
- Generous and flexible vacation
- Company-wide Winter holiday shutdown
- Sabbaticals for 5-year and 10-year anniversaries
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Industry
Professional, Scientific, and Technical Services
Number of Employees
501-1,000 employees
