Product Marketing Manager, Product-Led Growth

Weaviate

23d • Remote

About The Position

We're hiring our first PLG-focused Product Marketing Manager to own and scale our product-led growth campaigns. You'll be responsible for designing, executing, and iterating on multi-channel campaigns that drive user activation, feature adoption, and product engagement. This role sits at the intersection of product, data, and marketing. You'll use product usage data to identify opportunities, craft compelling messaging, collaborate with product development on in-product experiences, and measure what works. If you love turning data insights into action and seeing direct impact on product metrics, this is the role for you.
What makes this role unique:
You'll own the entire campaign lifecycle - from segmentation to creative to measurement
Direct product impact - Your campaigns drive activation, not just awareness
Data-driven from day 1 - Every decision backed by product analytics
AI-native approach - We build for developers that create AI innovations

Requirements

• You have hands-on experience running product-led growth campaigns
• You've worked with segmentation, personalization, and behavioral triggers
• You have a data-driven mindset and are comfortable working with numbers
• You know how to set up experiments and measure what works
• You understand developer products and can speak their language
• You are execution oriented, planning and shipping campaigns consistently
• You're comfortable with ambiguity and figuring things out
• You move fast and iterate based on learnings
• You are aligned with our company values.

Nice To Haves

• Product marketing experience at B2B SaaS or developer tools company
• Experience with email marketing platforms
• Understanding of activation, retention, and growth metrics
• Strong writing skills (emails, landing pages, product copy)

Responsibilities

• Own PLG Campaign Execution (60%)
• Design & Execute Multi-Channel Campaigns:
• Plan and execute monthly PLG campaigns targeting specific user segments
• Own multi-channel campaigns end-to-end from rollout to analysis
• Collaborate with engineering to launch in-app banners, modals, and notifications
• A/B test messaging, timing, and channels to optimize performance
• Data-Driven Segmentation:
• Work with data team to identify high-value user segments
• Write segmentation criteria based on product behavior
• Build and maintain custom messaging lists
• Validate segment quality and iterate based on results
• Measure & Iterate:
• Track campaign performance: open rates, click rates, conversions, primary metrics
• Run retrospectives after each campaign to identify learnings
• Build a continuous optimization loop: test → measure → iterate → scale
• Report results to leadership with clear insights and recommendations
• Build PLG Infrastructure (30%)
• Campaign Operations:
• Build and maintain the PLG campaign playbook
• Create reusable templates for emails, banners, dev handoffs, retrospectives
• Establish processes for campaign planning, execution, and measurement
• Set up dashboards to track campaign health metrics
• Cross-Functional Collaboration:
• Partner with product and engineering to build in-product components
• Work with design on campaign creative (emails, banners, modals)
• Collaborate with product on identifying campaign opportunities
• Align with data team on segmentation logic and tracking
• Tools & Systems:
• Manage email marketing platform
• Configure audience segments and campaign automation
• Set up tracking and attribution for campaign performance
• Maintain campaign calendar and coordinate launches
• Strategic Growth Initiatives (10%)
• Growth Experimentation:
• Identify new campaign opportunities from product data
• Test new channels
• Experiment with growth loops and viral mechanics
• Scale what works, kill what doesn't
• Voice of Customer:
• Analyze user feedback from campaigns (replies, support tickets)
• Surface insights to product team on friction points
• Inform product roadmap with campaign learnings

Benefits

• 100% Remote Work: Work from anywhere in the world where you can do your best work. Whether it’s your cozy home office, a co-working space, or a beachside café. Read more here.
• Flexible Time Off: We trust you to manage your time (off). Take the time you need to recharge, travel, or just enjoy life outside of work. Read more here.
• Competitive Pay & Equity: We offer compensation that reflects the value you bring to the team, along with the opportunity to share in our success through equity.
• US: Healthcare, dental, vision insurance, 401(k) employer matching.
• Netherlands: Holiday allowance, pension plan.
• Other countries: Benefits provided via our Employer of Record (EOR) partner, tailored to local standards and regulations.
• Tech stack: We provide you with a shiny new MacBook, and you’ll receive a stipend to upgrade your home office.
• Grow, Learn, and Collaborate: We provide a dedicated budget to help you sharpen your skills and grow your career. Work with a curious, collaborative, smart, and innovative (fun) team that encourages growth and impact.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed