Product Marketing Manager, Prime Video Subscriptions Partner Marketing

Amazon • New York, NY

2d

About The Position

Are you interested in shaping the future of movies and television? Do you want to define the next generation of how and what Amazon customers are watching? Prime Video is one of the leading digital video services, and we're just getting started changing the way millions of people enjoy content. Available in more than 240 countries and territories, Prime Video offers customers the broadest selection of any on-demand video service. Prime Video is seeking a Product Marketing Manager who will drive our mission of becoming the premier destination for live sports and entertainment. In this role, you will develop and scale marketing for subscriptions on Prime Video, the service that lets you add-on subscriptions like Paramount+, HBO Max, Apple TV, Peacock, and more. As a member of the team, you will support the strategy and execution of marketing campaigns that shape how customers discover and engage with third-party entertainment content on Prime Video. A successful candidate is an entertainment enthusiast with a strong record of collaborating across internal and external teams to deliver compelling marketing campaigns. The candidate is also an effective written and verbal communicator and analytical thinker who can combine their entertainment subject matter expertise with data to drive campaign improvements. An ideal candidate has experience managing complex, time-sensitive projects, can thrive in a fast-paced environment, and knows how to balance multiple and competing priorities.

Requirements

• 2+ years of professional non-internship marketing experience
• Experience in Excel and PowerPoint
• Experience using data and metrics to measure impact and determine improvements
• Experience with onsite marketing, lifecycle marketing and digital advertising
• Bachelor's degree in marketing, advertising, business or equivalent

Nice To Haves

• Experience in the entertainment industry
• Experience working on and delivering end to end projects independently
• Experience with SQL
• Experience transitioning between high level strategic thinking and detail-oriented execution

Responsibilities

• implementing high visibility marketing campaigns for third-party subscription entertainment content on Prime Video
• defining target campaign audiences
• identifying effective marketing placements
• analyzing success metrics and key performance indicators (KPIs)
• inspecting campaigns to ensure they meet a high performance bar
• creating scalable mechanisms to gather stakeholder feedback and alignment
• work closely with Marketers, Creative Producers, Product Managers, Program Managers, Finance, and Business Leaders to improve the reach and resonance of campaigns, as well as advocate for the partner and customer experience

Benefits

• health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
• 401(k) matching
• paid time off
• parental leave

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees