Product Marketing Manager, Pre-Analytics & 4800

Roche•Zionsville, IN

40d•Onsite

About The Position

As the Product Marketing Manager for the Pre-Analytics and cobas 4800 portfolio, you will be responsible for driving the commercial success of our dedicated high-throughput molecular workflow solutions in the U.S. market. This role focuses on the seamless integration of instruments and assays, including the Prime sample preparation platform, pre-analytic automated workflows for the x800 analyzers, and the cobas® 4800 testing system, ensuring a high-quality "sample-in" process for our full suite of molecular lab diagnostics. You will be the strategic lead for this critical portfolio, collaborating with global partners to translate U.S. market requirements into current and future platform development, particularly for nucleic acid extraction and automated pre-analytical steps. You will manage the product lifecycle, from contributing to the Integrated Business Plan and developing strategic product launch activities to managing product updates and expirations. Serving as the key point of contact for the field sales organization, you will provide expertise and guidance on all portfolio matters, including workflow optimization, contamination control, and throughput analysis. In partnership with demand planning, you will be responsible for creating robust product forecasts and business plans to drive portfolio growth. You will also be a subject matter expert on the utility and use of assigned products in the market, providing direction on projects and assignments to a high-performance marketing team. This role requires a deep understanding of the molecular diagnostics instrument landscape, competitor products (e.g., QIAGEN, Hologic, Thermo Fisher), and the disease states related to the portfolio. It requires a proactive, collaborative individual who can influence cross-functional teams and key stakeholders to achieve business objectives. You will work with minimum supervision while continuously communicating progress to management. This position is a critical part of the U.S. Molecular Diagnostics team, contributing to Roche's commitment to continuously improving our quality system and delivering on our quality objectives.

Requirements

You hold a Bachelors degree. Preference for education in Business, IT/digital, Marketing, or related clinical field.
You hold 5 years previous related experience (marketing, sales, sales, operations, finance, other commercial, scientific/clinical roles)
Fluency and experience with digital tools in life sciences
Demonstrated ability to develop technical expertise in highly complex scientific products
Demonstrated ability to communicate complex topics in a very simple way
Strong project management skills
Regulatory and compliance awareness
Ability to balance near-term impact while guiding long-term strategy
Entrepreneurial, growth mindset

Nice To Haves

Molecular Diagnostics background
Previous product launch experience
Prior healthcare experience
Prior experience working in globally matrixed environment
Previous lab customer interaction

Responsibilities

Drive development of key workflows on Prime to support critical launches in Respiratory and Sexual/Cervical health
Drive 2026 plan to hit 2026 target for Prime installations
Develop plan for converting and retaining cobas 4800 testing volumes across current install base.
Work with global to ensure key product inputs from molecular workflows in future automation platforms
Responsible for developing and executing a comprehensive portfolio/product strategy that includes product requirements, pricing strategy, marketing campaign development, and launch logistics to accomplish business objectives. Responsibilities include: driving the process for the business area annual operating plan; development and implementation of tactics; evaluation of tactics performance with metrics through business reviews; and effective utilization and communication with internal partners and/or external agencies.
Develops business area mastery to include understanding of market segments, business models, analysis of key metrics that define success, forecasting sales and product demand, share performance, trends, competition, customer critical success factors and needs through interaction with customers for integration with programs.
Manages and supports the assigned segments/product lines including but not limited to forecasting, pricing, back-orders management, and launch management implementation. Works with functional groups in the US and global lifecycle and operations.
Translates market research and customer insights to shape product/portfolio strategies
Responsible for influencing global lifecycle team on the market requirements for their area of responsibility
Serves as the technical expert for their specific area of responsibility
Exhibit effective collaboration and tight coordination with the broader molecular team, resulting in cohesive and impactful go-to-market strategies for product launches/updates.
Advises and manages stakeholders by reporting on special projects, business challenges and opportunities to senior management.