Marketing Analytics Manager

Braze•San Francisco, CA

About The Position

At Braze, we have found our people. We’re a genuinely approachable, exceptionally kind, and intensely passionate crew. We seek to ignite that passion by setting high standards, championing teamwork, and creating work-life harmony as we collectively navigate rapid growth on a global scale while striving for greater equity and opportunity – inside and outside our organization. To flourish here, you must be prepared to set a high bar for yourself and those around you. There is always a way to contribute: Acting with autonomy, having accountability and being open to new perspectives are essential to our continued success. Our deep curiosity to learn and our eagerness to share diverse passions with others gives us balance and injects a one-of-a-kind vibrancy into our culture. If you are driven to solve exhilarating challenges and have a bias toward action in the face of change, you will be empowered to make a real impact here, with a sharp and passionate team at your back. If Braze sounds like a place where you can thrive, we can’t wait to meet you. The Marketing Analytics Lead must be a self-starter who has a passion for data, technology, and analytics, with a very strong emphasis on b2b Marketing Analysis. Reporting to the Director of Marketing Analytics, the Marketing Analytics Lead will help scale the operations of our Global Marketing & Sales organizations. The Marketing Analytics Lead will be tasked to optimize systems and provide business insights that the organization needs to have productive and effective customer touchpoints. Projects may include top-of-funnel analysis on a standard cadence, campaign, and channel analysis, deploying and refining industry best practice pipeline processes, and in-depth ad hoc performance analysis. This individual will have expertise in providing Marketing business stakeholders with analysis that helps drive spend, campaign, and marketing activities that drive real pipeline and revenue value to the business. Be a strategic partner with the Marketing team to ensure our data can provide insights that will drive our business forward.

Requirements

You have 2-5 years of experience working in marketing operations at a B2B SaaS company
You have 2-5 years of experience with Sales & Marketing automation tools such as Salesforce, LeanData, Outreach, and Marketo
3-6 years of experience b2b Marketing, Data Analysis, and Insights presentation
Strong working knowledge with Snowflake and data warehousing concepts (schemas, tables, etc.) and how that data is ingested in BI tools like Tableau, Looker, etc
You are an analytical thinker and proficient with Excel and Google Sheets
You have strong Tableau dashboarding experience
Able to pull insights from complex data sets and present these insights to Marketing business owners
You are organized and able to work on both long-term projects and requests requiring a quick turnaround
You are capable of turning large sets of data into actionable insights
You love working cross-functionally and globally to support the broader team’s goals
You’re curious, insightful, and are a detail-oriented operator who can see the big picture

Nice To Haves

Bonus intermediate-advanced SQL skill

Responsibilities

Own KPI reporting and insights to identify and evaluate opportunities to drive funnel conversion
Iterate with key stakeholders to improve and maintain dashboards and accurate pipeline measurement and sourcing
Regular analysis of Marketing funnel data broken down by Region, Territory, Campaign, Channel, to help the Marketing team with key decisions on spend and types of campaigns that will drive the most value.
Manage the automation of data tracking for marketing-sourced attribution to support Marketing’s reporting (including data extraction, analysis, and recommendations)
Fulfill ad-hoc reporting requests for the global marketing organization and identify opportunities for improved reporting
Support the installation and maintenance of marketing automation systems
Create and maintain training and documentation on processes and system configuration
Educate members of the sales and marketing organization on best practices and enforce SLAs
Perform routine reconciliations between Marketing systems and Salesforce to ensure data alignment
Fulfill ad-hoc reporting requests and identify opportunities for improved reporting
Adhere to data governance standards and perform regular data quality audits: upload, update, and maintain Salesforce records, perform weekly data scrubs

Benefits

Competitive compensation that may include equity
Retirement and Employee Stock Purchase Plans
Flexible paid time off
Comprehensive benefit plans covering medical, dental, vision, life, and disability
Family services that include fertility benefits and equal paid parental leave
Professional development supported by formal career pathing, learning platforms, and a yearly learning stipend
A curated in-office employee experience, designed to foster community, team connections, and innovation
Opportunities to give back to your community, including an annual company-wide Volunteer Week and donation matching
Employee Resource Groups that provide supportive communities within Braze
Collaborative, transparent, and fun culture recognized as a Great Place to Work®