Product Marketing Manager - Payments

PracticeTek•San Diego, CA

17h

About The Position

About PracticeTek Stop scrolling - your dream job might just be here! At PracticeTek, we don’t do ordinary, we do bold ideas, big impact, and endless opportunities to grow. Imagine working with teammates who celebrate your wins, challenge you to think bigger, and cheer you on every step of the way. Imagine building solutions that actually change lives and reshape how healthcare works. That’s the vibe here: high-energy, high-impact, and 100% human. Ready to jump in? Let’s go! We’re on a mission to revolutionize healthcare practices effortlessly and we live out our brand promise every day: being the Trusted Partner in retail healthcare. PracticeTek is one of the largest retail-healthcare tech providers in North America, offering everything a practitioner would need, from pre-encounter workflows to practice management, analytics, digital intake forms, marketing tools, EHRs, and payment systems, for a whopping 40,000+ clinics worldwide. Over the years, we’ve brought together the best-in-class platforms that serve the Chiropractic, Wellbeing, Vision and Dental providers and their patients; and we are united by one mission, to revolutionize retail healthcare practices effortlessly. Here, you’ll have the flexibility to contribute across multiple brands, each offering a unique path for growth. Whether you’re building products, supporting customers, or driving strategy, your journey with PracticeTek is full of opportunity. We believe in showing up with consistent care, staying always ahead, keeping our approach market-in, making every experience feel effortless, owning it openly, and striving to do right in every decision. These aren’t just words; they’re how we live, work, and make an impact together. At PracticeTek, You’ll Get To Shape the future of healthcare with technology solutions that are always evolving to meet real-world needs. Team up with passionate, talented people who care deeply about patients, providers, and making a difference. See your impact firsthand by helping practices deliver care that’s simpler, smarter, and better for everyone. Grow your career and your skills in an environment that celebrates curiosity, collaboration, and continuous development. PracticeTek is building the definitive financial solutions platform for specialty healthcare — and Payments is at the center of that strategy. This is not a single-product, single-market PMM role. You will own the go-to-market motion for a platform payments product that spans four distinct EHR brands and their respective physician markets: chiropractic, vision/optometry, orthodontics, and wellbeing. The person in this seat must be equally fluent in product positioning, revenue-cycle nuance, physician business models, and cross-functional GTM execution. You will define how Payments is positioned in each vertical, manage multiple concurrent launch timelines, and extend the core value proposition to address the specific clinical, operational, and financial realities of each ICP — while maintaining a coherent, platform-level narrative. The role is responsible for translating product capability into market-ready positioning, equipping sales to win, and driving the programs that accelerate attach across all four verticals. Reporting in to the VP of Portfolio Marketing, this person will work in close partnership with counterparts in Marketing, Product and Sales across the verticals. The mandate is clear: make Payments impossible to ignore, easy to sell, and easy to buy. The stakes are high. Payments is the EBITDA engine of PracticeTek — the single highest-impact growth lever in the portfolio and the #1 commercial priority for the business. Attach rate is not a marketing metric; it is a company metric. The person in this role will have direct line of sight to outcomes that matter at the board level, and will be expected to operate with the urgency, rigor, and strategic clarity that reflects that responsibility.

Requirements

Product Marketing Depth
5–8+ years of B2B product marketing experience; demonstrated ability to own launch, adoption, and expansion across a product lifecycle from alpha through mature stages
Healthcare Payments Domain
Working knowledge of physician practice payment workflows, insurance reimbursement, patient payment plans, and RCM fundamentals; healthcare payments experience strongly preferred
Multi-Market GTM Execution
Experience managing concurrent launch timelines and adapting a platform-level value proposition across distinct buyer segments, ICPs, or verticals
Messaging & Positioning Craft
Proven ability to translate complex technical or financial products into clear, differentiated messaging for non-technical buyers; skilled in building messaging architectures and content that convert
Sales Enablement Partnership
Track record of building enablement programs that measurably improve sales confidence and win rates; comfortable working directly with AEs, SEs, and sales leadership
Analytical Orientation
Data-driven decision-maker; experience defining marketing KPIs, interpreting funnel data, and connecting marketing activity to revenue outcomes (attach rate, pipeline influence, ARR impact)
Cross-functional Influence
Effective at working across Product, Sales, CX, and Marketing without direct authority; skilled at driving alignment in matrixed, fast-moving environments
Education
Bachelor's degree in Marketing, Business, Finance, or related field required; Pragmatic Marketing or similar PMM certification a plus