Product Marketing Manager - Organized Play

The Pokémon Company International•Bellevue, WA

3d•$95,000 - $172,000•Hybrid

About The Position

The Pokémon Company International manages the Pokémon property outside of Asia and is responsible for brand management, licensing and marketing, the Pokémon Trading Card Game, the animated TV series, home entertainment, and the official Pokémon website. Pokémon was launched in Japan in 1996 and today is one of the most popular children’s entertainment properties in the world. Learn more online at corporate.pokemon.com and pokemon.com . Job Summary: The Product Marketing Manager – Organized Play will work with the Manager, Product Marketing – Organized Play and Premier Events to support key B2B and B2C marketing initiatives for Organized Play programs and Play! Pokémon Stores at The Pokémon Company International. This position will work together with various key stakeholders and cross-functional teams within TPCi as well as external partner organizations by spearheading communication and marketing efforts.

Requirements

Five (5) to seven (7) years of relevant professional experience or a demonstrated equivalent level of expertise.
Bachelor's degree in a related field or a demonstrated equivalent level of applicable experience.
Understanding of TCG Organized Play and specialty retail marketing programs (B2B and B2C) preferred.
Experience with B2B asset development and support for independent retail and non-profit locations preferred.
Prior experience shipping game titles or CPG is a plus.
Demonstrated business-related experience in multinational corporations including Japan and the USA.
Proven knowledge in defining and executing a short and long term go-to-market strategies.
Outstanding communication skills. The ability to work across teams and communicate marketing goals/results at a team, executive, and company level.
Ability to adapt to changing deadlines, emerging needs, policy changes, and the variety of nuances that can happen in product development.
Ability to operate at a strategic level to define new market opportunities and assess product-market fit but also to work tactically to drive projects to successful completion.
Clear thinker and communicator with excellent written and oral communication.
Proven problem solver, able to discern the crux of an issue, and use good judgment in recommending practical solutions.
Organized and process-oriented with proven ability to manage multiple projects at once.
Experience of working with external partners, particularly international ones.
While passion for the Pokémon brand is a plus it is not required, however knowledge of and a willingness to learn more about the brand and Organized Play is a must.
Proficiency in Microsoft Office Suite.

Responsibilities

Work with the Manager, Product Marketing – Organized Play and Premier Events to deliver impactful results through support of key B2B and B2C marketing initiatives for Organized Play programs and Play! Pokémon Stores.
Support Organized Play program and Play! Pokémon Store marketing efforts by being a point of contact between internal TPCi cross-functional teams and external partner organizations.
Own GTM strategy for Casual Play programs and campaigns, including Pokémon Club.
Lead strategy for B2B marketing assets for Organized Play programs and Play! Pokémon Stores.
Coordinate with Organized Play teams so that the TPCi cross-functional teams are fully informed to conduct aligned marketing activities.
Work with Organized Play and cross-functional teams to develop pragmatic processes to support evolving marketing strategies and initiatives on a global scale.
Lead communication and execution within TPCi and ensure all teams and stakeholders are properly informed and campaigns launch as planned.
Assist in the development and review of creative materials, Organized Play asset management, and product reviews, including internal/external feedback loops and approvals.
Assist in the maintenance of marketing calendars, ensuring milestones are up-to-date and communicated to key stakeholders in all partner offices and organizations
Assist in the creation and maintenance of campaign performance reports, tracking against business and marketing key performance indicators (KPIs).
Document decisions with meeting notes, following up on action items as required.
Know your customers and market so intimately that you define and communicate a clear, differentiated, defensible, and monetizable market position.