Product Marketing Manager, Multifamily

Brivo•Bethesda, MD

3d•$140,000 - $150,000•Hybrid

About The Position

The Product Marketing Manager will be responsible for supporting the go-to-market strategy for our multifamily segment. This includes developing unique positioning, messaging, and competitive differentiation to help establish Brivo as a leader in a growing market. The role requires a collaborative individual who will track competitors and market trends to provide insights, build compelling product stories, and support successful product launches, sales enablement, and content creation. This position is based at our Bethesda, MD headquarters or Lehi, UT office. Employees are expected to work on-site at least 2 days per week. Occasional travel may include participating in company meetings, industry trade shows, and other related events.

Requirements

5+ years in a product marketing, product management, or similar role.
BS/BA in Marketing, Communications, or a similar field.
Excellent writing and communication skills, comfortable presenting to a variety of audiences.
Proven ability to conduct market analysis and competitive research.
Familiarity with standard product marketing frameworks and tactics (e.g., Pragmatic Marketing framework, integrated marketing campaigns).
Working knowledge of web analytics tools (Google Analytics, WebTrends).
Strong analytical, quantitative, and creative skills with a detail-oriented approach.
Willingness to travel quarterly to represent the product and participate in key customer, sales, and industry events (e.g., trade shows, annual sales kick-offs, or user conferences).

Nice To Haves

MBA a plus.
Prior experience in the multifamily property management industry and/or cloud SaaS security is strongly preferred.

Responsibilities

Know Customer, Competition, & Market in the Multifamily segment: Analyze customer product usage, identify untapped opportunities, and refine the multifamily buyer and influencer personas.
Track and analyze multifamily market trends to effectively position products and shape product marketing strategies for the business, covering everything from pricing to advertising and launches.
Lead competitive analysis and provide the field with quarterly intelligence updates.
Perform qualitative and quantitative research, including win/loss, messaging tests, etc, to gain insights into multifamily products and markets.
Execute Go-To-Market Strategies: Develop and launch go-to-market plans for new products, adapting strategies to different revenue streams like direct sales, indirect channels, and third-party partnerships.
Plan and participate in the launch of new services and products; brief internal teams (e.g., Sales, Marketing, and PR) on product details and go-to-market priorities.
Translate complex technical features into clear user benefits and create detailed buyer personas.
Collaborate with Product, Engineering, Manufacturing, and other stakeholders to manage project timelines and meet key deadlines.
Research and recommend packaging and pricing strategies for new and existing products.
Measure success with key performance indicators (KPIs) and customer feedback.
Evangelize Brivo Products & Services: Craft product and portfolio messaging that clearly communicates our vision and unique value proposition.
Develop engaging and persuasive content for all marketing channels, including our website, landing pages, and ad campaigns, to effectively promote our products, services, and brand.
Serve as a product expert, speaking and presenting to both internal teams and external audiences, including customers and partners.