Product Marketing Manager, Managed Markets

ZOLL Medical•Pittsburgh, PA

2d•$125,000 - $135,000

About The Position

At ZOLL, we're passionate about improving patient outcomes and helping save lives. We provide innovative technologies that make a meaningful difference in people's lives. Our medical devices, software and related services are used worldwide to diagnose and treat patients suffering from serious cardiopulmonary and respiratory conditions. ZOLL Cardiac Management Solutions offers a unique portfolio of novel technologies designed to deliver better insights and better outcomes. On any given day, clinicians utilize these ZOLL products for tens of thousands of cardiac patients around the world: LifeVest , the world's first wearable defibrillator, has been trusted to protect more than 1M patients at risk of sudden cardiac death. HFMS (Heart Failure Management system) is a non-invasive, patch-based device that monitors pulmonary fluid levels and has been shown to reduce heart failure readmissions rates by 38 percent. TherOx Super Saturated Oxygen (SSO2) Therapy is the first FDA-approved therapy since the stent 20+ years ago to reduce infarct size in patients with the most severe heart attacks. Heart disease is the leading cause of death for both men and women in the U.S. At ZOLL, your work will help to ensure cardiac patients get the life-saving therapy they need. ZOLL has been Pittsburgh's Manufacturer of the Year, one of Western PA's Healthiest Employers, and even one of Pittsburgh's Coolest Offices. But it's our unique opportunity to impact people's lives that makes ZOLL the ideal place to build your career. Job Summary As a valued member of our US Product Marketing Team this individual supports and leads projects in the management of Cardiac Management Solutions (CMS) marketing and product efforts in conjunction with ZOLL CMS Marketing leadership.

Requirements

Bachelor's Degree Business or a related field required
5-7 years of experience in downstream customer-facing product marketing in the medical device, pharmaceutical, healthcare, or other similar arena required
Demonstrated ability to interpret clinical and/or economic data and develop compelling message for use with physicians, patients and other target audiences.
Demonstrated experience marketing to payers, health systems, or enterprise healthcare customers.
Excellent analytical, strategic thinking, and problem-solving skills; strong verbal and written communication skills, and well-honed interpersonal and leadership skills are required.
High level of internal initiative, independent thinking, and ability to interact with physicians, C-suite customers, and key opinion leaders are essential.
Must be an effective team player in a fast-paced, highly visible environment
Effectively work in a regulated industry in healthcare, medical devices, or pharmaceuticals
Must be willing to travel up to 20% of the time
Proficient in Microsoft Teams and Power BI preferred.

Nice To Haves

Master's Degree preferred
Prior experience in cardiac sales and/or marketing space preferred
Experience developing or supporting patient programs or engagement initiatives preferred.
Strong understanding of patient adherence and engagement within regulated healthcare environments preferred.

Responsibilities

Support development of annual sales and national accounts meeting strategies, messaging, collateral, and training effort to ensure effective pull-through of the content.
Partner and/or lead cross-functional teams to coordinate efforts on company initiatives and product launches.
Analyze market opportunities and support the development of strategies to create compelling value propositions and competitive positioning.
Develop and execute marketing strategies and tactical plans for managed markets, payers and reimbursement decision-makers to expand use, access, and coverage of LifeVest.
Actively support the domestic selling and reimbursement efforts, including close collaboration with the field sales force and national accounts.
Collaborate with marketing, cross-functional partners, and vendors to develop comprehensive marketing collateral with appropriate messaging and evidence for target audiences including payer medical directors, health care providers, payer contracting specialists and other reimbursement decision-makers.
Translate product features, benefits, and clinical evidence into value propositions tailored for payers, health systems and managed care organizations that align with market opportunities and clinician adoption.
Ensure consistency and alignment between HCP, patient, payer, and health system-facing value narratives.
Develop and maintain LifeVest patient journey mapping, identifying opportunities to improve experience, engagement, and outcomes.
Translate patient insights into actionable recommendations for marketing strategies
Develop patient education and engagement materials that clearly communicate benefits, outcomes, and experience in an accessible and compliant manner
Support partnerships with health systems focused on patient engagement, adherence, and outcomes improvement.