Product Marketing Manager – Life Sciences Automation

Danaher • New York, NY

1d • Remote

About The Position

Are you ready to accelerate your potential and make a real difference within life sciences, diagnostics and biotechnology?
At Beckman Coulter Life Sciences, one of Danaher’s 15+ operating companies, our work saves lives—and we’re all united by a shared commitment to innovate for tangible impact.
You’ll thrive in a culture of belonging where you and your unique viewpoint matter. And by harnessing Danaher’s system of continuous improvement, you help turn ideas into impact – innovating at the speed of life.
At Beckman Coulter Life Sciences, we know time is the most critical facet in the laboratory today: time to get life-saving therapies to patients faster; reclaiming time by automating tedious manual workflows; and saving time spent addressing erroneous or complex results. We are partners in time and accelerate answers to critical questions through the power of automation. We develop innovations for scientists by scientists, with many of our 3,300+ global colleagues coming from the laboratory.
It’s all part of our time-tested approach to bringing meaningful innovations at the speed of life since 1935. And we’re just beginning. Working together, let’s put our time and talents together to advance human health for tomorrow.
We are seeking a scientifically driven and customer-focused Product Marketing Manager to lead marketing efforts for our Life Sciences Automation portfolio. You are passionate about translating advanced technologies into compelling value propositions and thrive in cross-functional environments that bring innovative automation solutions to life science researchers.
This position reports directly to the Global Head of Product Marketing for Life Sciences Automation. As a key member of the Product Marketing team, you will develop and execute strategies that drive awareness, adoption, and growth of our automation solutions. You will work closely with internal stakeholders to ensure our products are effectively positioned and supported by strong scientific and technical content.
In this role, you will have the opportunity to:
Translate product vision into differentiated market positioning by defining clear messaging, positioning, and value propositions that strengthen brand equity and competitive advantage.
Lead customer‑backed commercialization and GTM execution, driving launch excellence across product, sales, marketing, and support to accelerate adoption and revenue.
Continuously optimize GTM performance using market feedback, win/loss insights, and funnel data to improve sales enablement, demand generation, and execution effectiveness.
Synthesize buyer, customer, and competitive intelligence into actionable insights, owning the end‑to-end product content strategy across the customer journey and partnering with Commercial and Field Marketing to power campaigns and equip commercial teams.

Requirements

• Master’s degree in Life Sciences, Engineering, or a related field; PhD or MBA is a plus.
• 3+ years of experience in product marketing, laboratory automation, or related roles within the life sciences industry.
• Solid understanding of automated laboratory workflows and technologies used in life sciences research.
• Strong written and verbal communication skills, with the ability to simplify complex technical concepts. Fluent in English; additional languages are a plus.
• Experience in developing marketing content and supporting product launches.

Responsibilities

• Translate product vision into differentiated market positioning by defining clear messaging, positioning, and value propositions that strengthen brand equity and competitive advantage.
• Lead customer‑backed commercialization and GTM execution, driving launch excellence across product, sales, marketing, and support to accelerate adoption and revenue.
• Continuously optimize GTM performance using market feedback, win/loss insights, and funnel data to improve sales enablement, demand generation, and execution effectiveness.
• Synthesize buyer, customer, and competitive intelligence into actionable insights, owning the end‑to-end product content strategy across the customer journey and partnering with Commercial and Field Marketing to power campaigns and equip commercial teams.

Benefits

• Beckman Coulter Life Sciences, a Danaher operating company, offers a broad array of comprehensive, competitive benefit programs that add value to our lives. Whether it’s a health care program or paid time off, our programs contribute to life beyond the job. Check out our benefits at Danaher Benefits Info.
• At Beckman Coulter Life Sciences we believe in designing a better, more sustainable workforce. We recognize the benefits of flexible, remote working arrangements for eligible roles and are committed to providing enriching careers, no matter the work arrangement. This position is eligible for a remote work arrangement in which you can work remotely from your home. Additional information about this remote work arrangement will be provided by your interview team.
• This job is also eligible for bonus/incentive pay.
• We offer comprehensive package of benefits including paid time off, medical/dental/vision insurance and 401(k) to eligible employees.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees