Marketing Specialist (Life Sciences)

Kymanox • Morrisville, NC

2d • Hybrid

About The Position

The Marketing Specialist is part of the Business Solutions and Marketing team and owns the end‑to‑end planning and execution of tradeshows and events while supporting full‑funnel digital marketing programs and developing proposals for the Commercial team. This role blends event logistics, marketing automation, CRM hygiene, graphic design, and proposal development to drive brand awareness, qualified leads, and client satisfaction. The Specialist will work cross-functionally with business development, functional leaders, and project managers to support the development of sales opportunities and ensuring scope, resourcing, and budget are accurately captured and presented to clients.

Requirements

• The ideal candidate will have a bachelor’s degree in marketing, business administration, or communications with coursework or work-related experience in science or engineering. Advanced Degree (e.g., Masters, PhD) preferred.
• 2 to 5 years of experience in B2B marketing, preferably in professional services, medtech, or life sciences.
• Knowledge of Technical Writing and CGMPs and drug/device development.
• Hands-on experience with CRM platforms (Salesforce preferred) including campaign setup, lead tracking, and basic reporting.
• Project management skills: ability to juggle multiple events, deadlines, and stakeholders with strong attention to detail.
• Cross-functional collaboration: comfortable partnering with sales, business development, and project teams to align on goals and follow-up.
• Proficiency with design tools (Canva, Adobe Creative Cloud, or similar) to create event collateral, one-pagers, and social assets aligned with brand guidelines.
• Strong written and verbal communication for drafting emails, social posts, survey questions, and executive summaries.
• Experience with MS Office products (Outlook, Excel, PowerPoint, Word) strongly preferred.
• Experience with marketing automation platforms (HubSpot, Marketing Cloud Account Engagement/Pardot, Marketo, or similar).

Nice To Haves

• Background in customer feedback or survey programs (design, deployment, analysis).
• Familiarity with demand generation or nurture campaign workflows.
• Experience with Smartsheet.
• Experience with Wordpress.
• Experience managing event budgets and vendor relationships.
• Experience with social media (e.g., LinkedIn).
• Knowledge of Technical Writing and drug/device development.

Responsibilities

• Plan and execute tradeshows, conferences, and company-sponsored events, including logistics, vendor management, timelines, booth setup, promotional materials, and onsite coordination with attendees.
• Collaborate on event budget planning and forecasting in partnership with marketing leadership; track expenses and provide post-event ROI and performance reporting.
• Coordinate lead capture and follow-up: set up Salesforce campaigns, ensure accurate lead data entry, and build post-event dashboards to measure impact.
• Develop event collateral and sales enablement materials (e.g., booth graphics, one-page handouts, slide decks, swag) aligned with brand guidelines.
• Support event-related marketing campaigns, including drafting media kits and social media posts, developing graphics and related email campaigns, and monitoring engagement.
• Assist with development and updates of marketing collateral (e.g., one-page handouts/flyers, slide decks, templates, case studies) for use by business development and sales teams.
• Support content creation and scheduling (as needed) for company social media (LinkedIn, YouTube, etc.), including drafting posts, coordinating graphics, and responding to comments that foster engagement.
• Help maintain the editorial and event calendars to align internal teams on upcoming content, campaigns, and key dates.
• Provide general marketing support as needed, including updates to the marketing intranet, company website, graphic refreshes, and coordination with external vendors or partners.
• Support marketing reports, including providing data on campaign metrics, updating dashboards, and summarizing performance for leadership and cross-functional teams.
• Assist with lead generation and marketing automation workflows, including building email campaigns, updating nurture sequences, managing contact lists, and tracking performance.
• Author and/or revise proposals, statement of works, change orders, and related documents, as assigned.
• Work with cross-functional team leads and sales representatives to ensure scope, budget, and resources align with client expectations and needs.
• Support CRM data entry and compliance. Support updates to / maintenance of the CRM for tracking leads, contacts, proposals and opportunities with clients, and campaigns; Support development of reports and dashboards KPI tracking.
• Support development of client presentations and related sales and marketing information, as assigned.
• Collaborate internally to help strengthen organizational processes to create and improve delivery efficiencies.

Benefits

• Medical healthcare including dental and vision, short- and long-term disability, life insurance, matching 401(k) retirement plan, continuing education assistance, and other benefits.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 101-250 employees