Product Marketing Manager, Launch Lead

NotionSan Francisco, CA
$170,000 - $205,000Onsite

About The Position

We're looking for a Launch Lead to be the driving force behind every Notion product launch — from the biggest platform moments to the steady drumbeat of releases that keep millions of users informed and excited. This is the PMM who makes launches go: you'll own end‑to‑end launch operations, design and evolve our launch processes, orchestrate high-stakes launches, and own release marketing including our most important user communications at notion.com/releases and our What's New emails. You'll partner deeply with Product, Design, Engineering, Growth, and the rest of the PMM team to ensure every innovation lands with clarity, craft, and impact. If you're an expert writer, a sharp strategist, and an exceptional operator who lives for shipping great work — this is your role.

Requirements

  • 5+ years in product marketing, product communications, or launch operations at a fast‑moving technology company.
  • Exceptional writing and storytelling craft — every word counts, from a changelog entry to a video script.
  • Proven ability to manage complex, cross‑functional programs with many moving parts and competing timelines.
  • Strong product intuition and the ability to quickly understand technical features and translate them into clear, compelling narratives for diverse audiences.
  • A builder's mindset: you design systems and processes, not just execute them. You're energized by making the machine run better.
  • You don’t need to be an AI expert, but you’re curious and willing to adopt AI tools to work smarter and deliver better results.

Nice To Haves

  • Experience owning release marketing channels (email, changelog, in‑product messaging) at scale.
  • Familiarity with the productivity, collaboration, or knowledge management space.
  • A portfolio of launches you're proud of — including the strategy, copy, and creative you shaped.

Responsibilities

  • Own and orchestrate end‑to‑end launch operations for Notion's product releases, from planning through execution and measurement.
  • Conduct a high volume of launches — coordinating cross‑functional teams across PMM, Product, Design, Engineering, Growth Marketing, Demand Gen, Sales Enablement, Comms, and Creative.
  • Design, document, and continuously improve Notion's launch playbook: tiering models, timelines, checklists, and rituals that scale with the business.
  • Own release marketing: author and ship our What's New emails, changelog at notion.com/releases, and in‑product communications that reach millions of users.
  • Accelerate and uplevel every launch — raising the bar on messaging quality, creative ambition, and GTM coordination so that each release feels unmistakably Notion.
  • Provide launch coverage for ancillary features and smaller releases, ensuring nothing ships without a plan.
  • Build reporting and feedback loops that connect launch activity to adoption, engagement, and business outcomes.
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