Product Marketing Manager / Junior Product Marketing Manager

Channel Factory•London, CA

53d•Hybrid

About The Position

We’re hiring a hands-on Product Marketing Manager to join Channel Factory’s growing Product Marketing function in Europe. This role will be responsible for translating product capabilities into clear, differentiated messaging and go-to-market programs that help Sales win, onboard customers successfully, and scale adoption. You’ll work closely with Product, Sales, Customer Success, Data Science and Marketing to launch products, equip the field, and measure commercial impact. This is a great opportunity for a motivated junior PMM (4-5 years’ experience) ready to grow into a manager-level role, who wants to own GTM for video/brand safety and measurement products.

Requirements

4-5 years product marketing or related experience in ad tech, digital media, measurement or enterprise SaaS.
Proven experience leading product launches and building sales enablement programs that move the needle on revenue metrics.
Strong analytical skills — comfortable with data, building models, and reporting on GTM outcomes; SQL or familiarity with analytics tools a plus.
Excellent stakeholder management with cross-functional teams (Product, Sales, CS, Marketing).
Hands-on experience creating RFP/RFI responses, case studies, thought leadership and sales playbooks.
Deep curiosity about the ad tech ecosystem (YouTube, CTV, programmatic, brand safety & measurement partners).
Bachelor’s degree; advanced degree a plus but not required.

Nice To Haves

Experience with Salesforce/HubSpot and tools like Confluence, Jira is beneficial.

Responsibilities

Own go-to-market and positioning for assigned product areas (for example: brand safety / brand suitability, measurement & verification, CTV/YouTube products).
Create crisp positioning, messaging frameworks, buyer personas and value propositions that resonate with advertisers and agencies.
Develop sales enablement materials: battlecards, pitch decks, one-pagers, RFP/RFI templates, playbooks and objection handling.
Partner with Product Management and Data Science to create product briefs, launch plans and customer-facing collateral that explain technical capabilities and business outcomes.
Lead product launches end-to-end (planning, internal launch, customer-facing launch, and post-launch enablement).
Drive competitive and market analysis — maintain competitive battlecards and deliver win/loss insights to inform product and sales strategy.
Support the sales organization with deal support, customer ROI / business case development and tailored pitch materials.
Produce customer stories, case studies and thought leadership with Marketing to build demand and credibility.
Run voice-of-customer research, gather feedback, and translate insights into product and GTM recommendations.
Define and track PMM success metrics (e.g., win rate, sales cycle, product adoption, content engagement, enablement uptake) and report on impact.
Be a cross-functional communicator — ensure alignment across Product, Sales, CS, Marketing and leadership.