Product Marketing Manager - IntelliScript (Remote)
About The Position
The Product Marketing Manager for Curv and Nodal product suites will partner closely with others within the organization to analyze, strategize, establish, refine, and create effective marketing strategies, messaging, and content geared towards our target buyers and users. We are looking for someone assertive, diplomatic, and collaborative as you connect with product and sales leaders. The team will be looking for you to be a product subject matter expert with deep knowledge of our customers, users, and competitors to drive strategy, positioning, and messaging in all product marketing and sales enablement activities.
Requirements
- 5+ years of relevant experience
- 3+ years of product marketing experience, preferably in Insurtech and/or health IT industries
- Background in B2B software-as-a-service environment
- Strong cross-functional project management skills
- Exceptional communication and influencing abilities, both written and verbal, with internal and external audiences
- Expertise in go-to-market methodology and product marketing principles
- Advanced skills in competitive market analysis
- Ability to quickly and concisely create product content for both technical and non-technical audiences
- Demonstrated success in driving adoption, growth, and tangible results for established and emerging products
Nice To Haves
- Continued education and/or advanced degree(s)
- Experience with ABM (Account-Based Marketing) strategies or personalized content at scale.
- Experience with health data or insurtech products
- Experience in environments subject to HIPAA and/or PCI regulations
Responsibilities
- Own and drive marketing initiatives for the product suites, ensuring strategic prioritization, efficient execution, and measurable success
- Lead and implement go-to-market strategies, as well as product growth and retention plans, for both existing and new products
- Develop and execute customer segmentation, positioning, and messaging for the product line
- Gather market intelligence, monitor competitive activity, and identify customer needs to inform marketing positioning and activities
- Design, execute, and report on campaign performance with a data-driven, interactive approach, collaborating closely with other departments
- Foster strong engagement and collaboration across teams to ensure activities are aligned with organizational goals
- Create sales enablement and customer-facing content in partnership with the Marketing team and Product Management
- Establish and support best practices in brand and product marketing
Benefits
- Medical, Dental and Vision – Coverage for employees, dependents, and domestic partners
- Employee Assistance Program (EAP) – Confidential support for personal and work-related challenges
- 401(k) Plan – Includes a company matching program and profit-sharing contributions
- Discretionary Bonus Program – Recognizing employee contributions
- Flexible Spending Accounts (FSA) – Pre-tax savings for dependent care, transportation, and eligible medical expenses
- Paid Time Off (PTO) – Begins accruing on the first day of work. Full-time employees accrue 15 days per year, and employees working less than full-time accrue PTO on a prorated basis
- Holidays – A minimum of 10 paid holidays per year
- Family Building Benefits – Includes adoption and fertility assistance
- Paid Parental Leave – Up to 12 weeks of paid leave for employees who meet eligibility criteria
- Life Insurance & AD&D – 100% of premiums covered by Milliman
- Short-Term and Long-Term Disability – Fully paid by Milliman
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
Number of Employees
1,001-5,000 employees
