Product Marketing Manager, Hydronic Heating & Cooling - REQ # 1384

Mitsubishi Electric US•Suwanee, GA

1d•Hybrid

About The Position

Mitsubishi Electric Trane HVAC US LLC is looking for a Mgr, Product Marketing - Hydronics in Suwanee, GA. POSITION SUMMARY: The Mgr, Product Marketing Hydronics leads go-to-market strategy and execution for the Mitsubishi Electric Trane HVAC LLC (METUS) hydronic heating & cooling portfolioEcodan (air-to-water heat pumps), EcodanPro (commercial ATW/CAHV), Heat2O QAHV domestic hot water systems, and eChilleracross residential and commercial segments. This role translates market and customer insight into positioning, launches, content, and enablement to grow share and establish METUS as the preferred hydronics solution partner for engineers, contractors, distributors, and homeowners. ESSENTIAL FUNCTIONS: The essential functions of the position include, but are not limited to the following: Own the Go-to-Market (GTM) plan for hydronics product lines to include: segmentation, market positioning, value proposition, messaging, channel strategy, and launch roadmaps. Lead product launches and refreshes end-to-end to include: launch brief, readiness, content plan, internal/external communications, and post-launch KPI reviews. Create high-impact content (launch guides, application guides, value prop briefs, case studies, video briefs, web copy, presentations, catalogs, brochures) tailored to engineers, contractors, distributors, owners, and homeowners, ensuring consistency across websites, partner portals, and sales platforms. Partner to build training decks, demo narratives, and objection handling to deliver enablement to regional marketing partners, sales, applications, and distributors. Champion the voice of the market: size opportunities; analyze hydronic heating & cooling competitors; partner with Product Management on roadmap tradeoffs. Partner on commercial readiness for programs and incentives, compliance, certifications, and spec-in strategies with consulting engineers. Partner cross-functionally with Product Management, Sales, Sales Engineering/Applications, Training, Service, Legal/Regulatory, and Digital to meet adoption, revenue, and business development goals. Own metrics and reporting: launch milestone attainment, funnel development, content adoption/usage, attach rates, and win/loss insight development. Represent METUS at tradeshows, industry events, and strategic customer meetings; gather feedback to inform roadmap and GTM. Perform other duties as assigned.

Requirements

Bachelors in business, Marketing, Engineering or related; MBA a plus.
5 years in B2B product marketing (HVAC, building technologies, or adjacent mechanical/electrical equipment preferred).
Proven success owning GTM and launches for technical products, portfolio positioning and value storytelling.
Strong content development skills (technical + commercial).
Collaboration track record with Product Management, Sales, and Engineering; excellent program management and prioritization.
Ideal candidate will be proficient in using Jira, Project Management Software, Salesforce (or similar CRM), marketing enablement (e.g., Seismic/Lytho), basic analytics (Excel/Power BI), and presentation tools.
Willing to travel up to 25% to for various Company meetings and training both domestically and possibly internationally.
Team player demonstrating METUS core values including a desire to win together, deliver excellence, drive sustainability, focus on execution and learn continuously.

Nice To Haves

Preferred working knowledge of hydronic system design (primary/secondary loops, buffer tanks, mixing valves, heat exchangers) and ATW heat pump/chiller fundamentals; comfort translating COP/SCOP, tonnage/BTU, deltaT, flow/head into customer value.
Familiarity with AHRI standards and state/utility programs preferred.
Experience with air-to-water product lines (residential and/or commercial) and/or chiller applications preferred.
Exposure to Product Information Management (PIM) workflows and product data governance; familiarity with A2L refrigerant transition topics preferred.

Responsibilities

Own the Go-to-Market (GTM) plan for hydronics product lines to include: segmentation, market positioning, value proposition, messaging, channel strategy, and launch roadmaps.
Lead product launches and refreshes end-to-end to include: launch brief, readiness, content plan, internal/external communications, and post-launch KPI reviews.
Create high-impact content (launch guides, application guides, value prop briefs, case studies, video briefs, web copy, presentations, catalogs, brochures) tailored to engineers, contractors, distributors, owners, and homeowners, ensuring consistency across websites, partner portals, and sales platforms.
Partner to build training decks, demo narratives, and objection handling to deliver enablement to regional marketing partners, sales, applications, and distributors.
Champion the voice of the market: size opportunities; analyze hydronic heating & cooling competitors; partner with Product Management on roadmap tradeoffs.
Partner on commercial readiness for programs and incentives, compliance, certifications, and spec-in strategies with consulting engineers.
Partner cross-functionally with Product Management, Sales, Sales Engineering/Applications, Training, Service, Legal/Regulatory, and Digital to meet adoption, revenue, and business development goals.
Own metrics and reporting: launch milestone attainment, funnel development, content adoption/usage, attach rates, and win/loss insight development.
Represent METUS at tradeshows, industry events, and strategic customer meetings; gather feedback to inform roadmap and GTM.
Perform other duties as assigned.

Benefits

We offer an excellent compensation and benefits package including 401(K).
Employees will also receive 80 hours of vacation per year, 56 hours of paid sick leave annually, and 13 paid holidays throughout the calendar year, depending on hire date.
Employees may also take up to 12 weeks of paid or unpaid [parental/disability/emergency/etc.] leave, if eligible.

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