Product Marketing Manager, HPV

Roche•Indianapolis, IN

2d•Onsite

About The Position

At Roche you can show up as yourself, embraced for the unique qualities you bring. Our culture encourages personal expression, open dialogue, and genuine connections, where you are valued, accepted and respected for who you are, allowing you to thrive both personally and professionally. This is how we aim to prevent, stop and cure diseases and ensure everyone has access to healthcare today and for generations to come. Join Roche, where every voice matters. The Position Product Marketing Manager, HPV The Opportunity This position is responsible for managing the current and future HPV product portfolio on the cobas® x800 family of instruments for the U.S. market. Reporting to the Group Marketing Manager on the Molecular Diagnostics Reagents team, you will be the strategic lead for your portfolio, collaborating with global partners to shape current and future products based on U.S. market requirements. You will drive product launches, develop business cases, create forecasts to ensure business growth, and serve as the subject matter expert for all portfolio-related matters, including disease state and in-depth product knowledge. This role requires working with minimal supervision across a cross-functional team, inspiring influence, and proactively communicating progress to leadership.

Requirements

You hold a Bachelor's degree. Preference for education in Business, Marketing, or related clinical field.
You hold 3-5 years previous related experience (marketing, sales, finance, or other commercial or scientific roles)
Demonstrated ability to develop technical expertise in highly complex scientific products
Demonstrated ability to communicate complex topics in a very simple way
Strong project management and team leadership skills
Regulatory and compliance awareness
An entrepreneurial, growth mindset with the ability to balance near-term impact and long-term strategy

Nice To Haves

Prior healthcare experience
Experience with managing a diagnostic related portfolio
Prior experience working in globally matrixed environment
Prior lab or customer interaction experience

Responsibilities

Develop and execute the HPV portfolio strategy, including product requirements, pricing, marketing campaigns, and launch logistics to achieve business objectives.
Leading the annual operating plan for the business area, developing and implementing tactical initiatives
Providing support to the commercial sales team
Evaluating the performance of tactics using established metrics through regular business reviews
Ensuring effective utilization and communication with both internal partners and external agencies.
Serve as an expert for HPV market, including segments, competitor analysis, trends, and customer needs, to forecast sales and define success.
Manage the product lifecycle, including forecasting, pricing, and back-order management, by working with U.S. and global functional groups.
Translate market research and customer insights into strategy, influencing the global lifecycle team to develop products that meet U.S. market requirements.
Serve as the technical expert for the HPV portfolio.
Collaborate with the broader molecular team to execute cohesive go-to-market strategies for all product launches and updates.
Advise senior management by reporting on special projects, business challenges, and opportunities.