Product Marketing Manager, Gusto Wallet

Gusto, Inc. • New York, NY

17d • $128,165 - $199,511 • Hybrid

About The Position

We're looking for a strategic, growth-oriented Product Marketing Manager to accelerate the adoption and growth of Gusto’s financial products within our Members segment. “Members” are the employees getting paid through Gusto and rely on our mobile-first tools to manage their day-to-day on the job and gain complete control over their paycheck with Gusto checking and savings accounts, budgeting tools, and more. This is an exciting opportunity to help 2M+ Members get the most out of their work and launch 0 to 1 products!

Requirements

• 5-7 years experience in product marketing with a focus on B2C Products or verticals, experience within Fintech highly preferred.
• 1-3 years experience working with lifecycle marketing
• Experience using customer insights and data to inform segmentation, messaging, and manage experiments
• Experience running automated lifecycle marketing campaigns across email, SMS, push notifications, and in-app messages. A plus if you’ve used tools such as Iterable or Braze
• Exceptional leadership and communication skills, with the ability to collaborate effectively with cross-functional teams
• Strategic thinking combined with a “roll up the sleeves” doer attitude

Responsibilities

• Understand the market: Identify unmet/underserved customer needs and develop customer segmentation. Evaluate market trends and competitive landscape to define our competitive advantage and right to win.
• Create Positioning, Messaging, and Packaging: Articulate who we serve, how we are differentiated and deliver value, and develop value propositions and messaging that resonates with distinct audiences.
• Deliver Go-to-Market Strategy and Campaigns: Use insights to reach target customers across their journey and design go-to-market strategies that drive awareness, adoption, and engagement. Work closely with Product, Engineering, and Design teams to deliver automated multi-channel campaigns (email, SMS, push notifications, in-app). You’ll also partner with PR, Brand, and Sales to develop a cohesive strategy.
• Strategy and Planning: Partner with cross-functional teams to drive strategy, goal setting, and execution. Track to ensure we are delivering against commitments on a monthly, quarterly, and annual basis.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed