Product Marketing Manager, GovTech

Verkada•San Mateo, CA

37d•Onsite

About The Position

As the Product Marketing Manager, GovTech, you will be responsible for building foundational messaging, ABM content, and field marketing activations to attract more customers across all branches of the government. You will be an essential part of the overall Verkada for Government team, which operates as a standalone business unit with dedicated engineers, sales reps, and field marketers. If you are successful in this role, your contributions will directly result in millions of dollars in pipeline to our federal and state business. This role will report into our Sr. Manager, Product Marketing. The ideal candidate for this role is either a product marketer, content marketer looking to transition to product marketing, or management consultant looking to pivot into a GTM role at a fast-growing tech company. We are committed to a thriving in-office culture. This role requires that you be on-site at our office in San Mateo, CA 5 days a week.

Requirements

2-4 years of product marketing or content marketing experience at a B2B technology company, or prior management consulting experience
Strong ability to write for various audiences, including technical content
Experience working cross-functionally with teams including Sales, Marketing, Product, and Creative
Willingness to travel domestically for events and conferences
Bachelor’s required

Responsibilities

Lead the messaging and positioning for our government segment – creating the narrative across Verkada’s external surfaces including the website, sales pitch, one-pagers, events, webinars, etc.
Launch new government-grade products, working closely with the Product and Engineering teams
Create content that speaks to the government segment, including customer stories, ABM direct mail assets, brochures, videos, landing pages, etc.
Work closely with our Federal and State AEs on tactical deal support, including the creation of custom slides, one-sheeters, and other materials to move strategic deals forward

Benefits

Healthcare programs that can be tailored to meet the personal health and financial well-being needs - Premiums are 100% covered for the employee under at least one plan and 80% for family premiums under all plans
Nationwide medical, vision and dental coverage
Health Saving Account (HSA) with annual employer contributions and Flexible Spending Account (FSA) with tax saving options
Expanded mental health support
Paid parental leave policy & fertility benefits
Time off to relax and recharge through our paid holidays, firmwide extended holidays, flexible PTO and personal sick time
Professional development stipend
Wellness/fitness benefits
Healthy lunches provided daily
Commuter benefits