Product Marketing Manager, Fire TV GTM

Amazon • Sunnyvale, CA

2d

About The Position

At Fire TV, we’re helping customers find what they are looking for, fast. We're
at the forefront of streaming, where gaming meets movies, where premium content
meets seamless discovery, and where artificial intelligence creates personalized
entertainment experiences that were unimaginable just a few years ago. Fire TV
(FTV) is one of the world's most popular streaming media player brands, and we
are seeking an experienced Product Marketing Manager to help further fuel our
growth.

The Fire TV Go-to-Market (GTM) Product Marketing Manager (PMM) is responsible
for partnering closely with the Fire TV Experience (FTVx) team to launch new
features to our Fire TV customers. The PMM will interface with leaders across
PMM+GTM, Product Management, country leads, and cross-functional teams
(including Device Brand Studio, Insights, Online Experience, PR, Sales/Demand
Gen, Business Intelligence, Finance, and more) to define and develop innovative
ways to bring new features to market.

This role is a vital part of the Fire TV Product Marketing (PMM) and
Go-To-Market (GTM) team. Our team is responsible for driving the end-to-end
marketing strategy for FTV products and we are accountable for our product’s
success. The PMM/GTM team shapes the product roadmap and plans and executes FTV
launch strategies. Our team sits in the Fire TV Global Marketing & Business
organization (GMB). The other teams in this organization include Demand
Generation, Business Intelligence, Brand & Integrated Marketing.

Requirements

• 4+ years of professional non-internship marketing experience
• Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
• Experience using data and metrics to drive improvements
• Experience managing and measuring marketing performance in various channels
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)

Nice To Haves

• Experience owning and driving large-scale cross-functional programs
• Experience presenting ideas to various levels of an organization to gain support for initiatives
• Experience managing external partners to develop marketing programs

Responsibilities

• Lead GTM launch planning for at least one Tier 1 FTV Feature and several Tier 2 and Tier 3 Features
• Own assigned launches end-to-end for the GTM team, working cross-functionally with the FTVx product team and GTM stakeholders to develop and execute comprehensive launch plans
• Identify and escalate bottlenecks, assess risks, mitigate issues, and balance business needs versus constraints
• Coordinate closely with regional partners to gather inputs, provide updates, and assist in localizing GTM plans

Benefits

• health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
• 401(k) matching
• paid time off
• parental leave

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed