Product Marketing Manager, Family

OnePay

1d • Remote

About The Position

We’re looking for a customer-obsessed Product Marketing Manager to join our growing team and lead engagement marketing for the OnePay Family Product. In this role, you’ll own the development and execution of full-funnel marketing strategies that drive activation, usage, and retention through a cross-channel mix of email, push, in-app comm’s, and more. You’ll own the strategy and execution of our engagement programs, champion a test-and-learn mindset, and collaborate closely with Product and Analytics to scale a best-in-class cardholder experience. This is an opportunity to shape how we communicate with millions of customers, from their very first swipe to long-term product loyalty.

Requirements

• 5+ years of experience in lifecycle and/or product marketing, ideally in finance, fintech, or financial services.
• Hands-on experience with CRM and marketing automation platforms (e.g., Braze, Iterable, Salesforce Marketing Cloud).
• Strong understanding of audience segmentation, personalization, and behavioral targeting.
• Proven experience developing and executing A/B tests, experiments, and iteration roadmaps.
• Excellent cross-functional collaboration skills; you’ve worked closely with Product, Analytics, Design, Legal, and Ops teams.
• Ability to think both strategically and tactically, comfortable owning big ideas and rolling up your sleeves to execute.
• Ability to operate in the gray. You're comfortable navigating ambiguity, making informed decisions without perfect information, and adapting quickly as strategies evolve.
• You bring structure to open-ended problems and thrive in fast-paced environments where priorities shift
• A bias for action, a growth mindset, and a deep passion for improving the customer experience
• Experience with reporting tools (e.g., Databricks, Tableau, Amplitude) and translating data into recommendations
• Drive and proactivity - everyone here is a builder and executor

Responsibilities

• Designing and optimizing omnichannel lifecycle marketing campaigns.
• Driving customer activation, engagement, retention, referrals, and cross-sell efforts.
• Owning the engagement marketing roadmap, prioritizing initiatives based on customer impact, business goals, and data insights.
• Leading A/B testing strategies to optimize content, offers, timing/cadence, and audience segmentation.
• Developing tight cross-functional partnerships with Product, Analytics, Creative, Marketing Ops, and Legal.
• Working with Analytics to monitor performance and uncover insights, turning data into action across product and marketing strategies.
• Deeply understanding the customer journey and identify friction points and opportunities for value reinforcement.
• Owning the content and messaging strategies across lifecycle stages, aligning to brand voice and business objectives.
• Tracking and reporting on KPIs and campaign effectiveness, regularly sharing performance updates and next-step recommendations.

Benefits

• Competitive base salary, stock options, and health benefits from Day 1
• 401(k) plan with company match
• Remote-friendly (US), flexible time off (FTO), and opportunities for growth
• A high-growth, mission-driven, inclusive culture where your work has real impact

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 51-100 employees