Product Marketing Manager - Engineering Software

Revalize•Reston, VA

About The Position

About the Role We are seeking a results-driven Product Marketing Manager to lead go-to-market strategy, positioning, and growth for our engineering software products, including CAD, design, and simulation solutions. This role is designed for a marketer who understands technical buyers and excels in transactional, high-volume sales models, including e-commerce. You will play a critical role in driving product adoption and revenue by crafting compelling messaging, optimizing digital buying journeys, and enabling scalable go-to-market motions that support engineers, designers, and technical decision-makers purchasing software online and through direct sales/channel efforts.

Requirements

3-5+ years of experience in product marketing for B2B or prosumer software, ideally in engineering, CAD, simulation, or technical tools.
Proven experience supporting transactional or self-serve sales models, including e-commerce or product-led growth motions.
Strong understanding of digital buying journeys, pricing and packaging, and conversion optimization.
Ability to translate complex technical functionality into simple, compelling customer value.
Experience using data and analytics to inform messaging, GTM decisions, and performance measurement.
Comfortable operating in fast-paced, high-volume product environments with frequent releases.

Nice To Haves

Experience marketing CAD, simulation, or engineering productivity software.
Familiarity with subscription models, freemium strategies, or usage-based pricing.
Exposure to in-product messaging, onboarding, and lifecycle marketing.
Experience partnering with Sales and Customer Success teams in transactional environments.
Strong collaboration and communication skills with both technical and non-technical stakeholders.

Responsibilities

Product Positioning & Messaging Own positioning, value propositions, and messaging for CAD and simulation products across web, e-commerce, and digital channels.
Translate technical capabilities into clear, outcome-driven messaging that resonates with engineers and technical users.
Develop persona-based messaging for different stages of the self-serve buyer journey, from discovery to purchase to expansion.
Ensure consistent messaging across marketing campaigns, product experiences, and customer touchpoints.
Transactional GTM & E-Commerce Enablement Own the end-to-end go-to-market strategy from planning through execution, aligning teams, driving delivery, and ensuring successful launches.
Drive go-to-market strategies optimized for transactional sales motions, including online trials, subscriptions, and direct purchase.
Partner with Product, Marketing, Sales, and Customer Success to optimize pricing, packaging, promotions, and conversion rates.
Support product launches and feature releases with clear digital storytelling, in-product messaging, and conversion-focused assets.
Analyze funnel performance and customer behavior to identify opportunities to improve acquisition, activation, and retention.
Market & Customer Insights Conduct market, customer, and competitive research focused on engineering software buyers and evolving purchasing behaviors.
Identify trends in CAD and simulation adoption, licensing models, and online buying preferences.
Use insights to inform messaging, pricing strategies, and GTM experimentation.
AI-Enabled PMM & Performance Metrics Leverage approved AI tools to accelerate research, improve PMM team metrics, and scale messaging across multiple products.
Define and track PMM performance metrics tied to funnel conversion, adoption, retention, and revenue impact.
Enable the broader product marketing team with reusable templates, frameworks, and playbooks that support fast-moving product portfolios.
Cross-Functional Collaboration Partner closely with Product Management to align roadmap priorities with customer needs and market demand.
Collaborate with Marketing, Sales, and Customer Success to ensure GTM execution supports acquisition, expansion, and retention goals.
Work with Customer Success and Support to incorporate user feedback and adoption insights into messaging and lifecycle marketing.