Product Marketing Manager, Devices Go-To-Market

Meta Platforms, Inc.•San Francisco, CA

46d

About The Position

Reality Labs is on a mission to build the next computing platform by putting people at the center of emerging hardware and software technologies. We continue to push the state-of-the-art with groundbreaking research into emerging technologies, software, and hardware that will help bring this vision to life. We are building a team focused on building new products that support this mission. You will be responsible for influencing product development and leading go-to-market (GTM) as part of the Wearables Devices Product Marketing Team. To be successful, you'll bring a combination of strategic vision, exceptional communication skills, a collaborative mindset, analytical acumen, and hardware and/or software product launch experience, having worked in highly cross-functional, dynamic environments built to move fast, ruthlessly prioritize, and pivot quickly as needed to incubate future technologies.

Requirements

BA/BS degree in marketing, business, product development, or relevant work experience
3+ years of experience in product marketing, product management, management consulting, business strategy or a similar field
Combination of strategic experiences and hands-on tactical execution
Experience with consumer research and proficiency in using data and insights to inform product and GTM strategy
Experience working in a cross-functional capacity within a fast-paced, changing environment

Nice To Haves

MBA or equivalent experience
Experience in product marketing, developing go to market strategies and partnering closely with product teams
Experience in consumer tech hardware and/or software for hardware products
Domain knowledge in AR, smart glasses, and/or wearable devices

Responsibilities

Partner closely with product teams to define the strategy, roadmap and success metrics for products, ensuring product market fit
Influence product positioning, naming, audience definition and sizing for devices across our wearables products
Lead market assessment and sizing through quantitative analysis, qualitative feedback and represent the consumer point of view internally with Product Management and cross-functional teams in the prioritization, design and development of innovative devices and experiences
Influence the definition and development of the go-to-market strategy across the organization that is grounded in user insights and market dynamics
Lead the go-to-market cross-functional teams toward execution and launch of the GTM strategy through end-of-life. Be the single point of contact for communicating GTM updates and reviews with cross functional leadership
Design tests, measure impact, and learn through a results-driven mindset with cross-functional teams

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