Product Marketing Manager - DataProtect

Cohesity • San Jose, CA

2d • Hybrid

About The Position

Interested candidates based outside of the designated areas are welcome to apply, provided they have the indefinite right to work in the job location. Cohesity is a leader in AI-powered data security and management. Aided by an extensive ecosystem of partners, Cohesity makes it easy to secure, protect, manage, and get value from data — across the data center, edge, and cloud. Cohesity helps organizations defend against cybersecurity threats with comprehensive data security and management capabilities, including immutable backup snapshots, AI-based threat detection, monitoring for malicious behavior, and rapid recovery at scale. We’ve been named a Leader by multiple analyst firms and have been globally recognized for Innovation, Product Strength, and Simplicity in Design. Join us on our mission to shape the future of our industry. We are excited to announce an exceptional opportunity for a Product Marketing Manager to join our world-class Marketing team! In this role, you will help shape our go‑to‑market strategy, elevate the value of our flagship data protection offerings in a highly competitive market, and contribute to and track business growth. If you’re passionate about technology, eager to build compelling value propositions that drive impact, and excited to see the business impact of your efforts, this role is for you. Join our fast-paced, hyper-growth company where collaboration and innovation thrive, and take your marketing career to the next level!

Requirements

• 8+ years in product marketing, technical marketing, and/or product management in data storage technologies, platforms, and management
• Excellent storytelling skills, demonstrated through exceptional written and spoken communications.
• Ability to balance multiple projects and work with multiple stakeholders.
• Ability to identify customer needs and effectively position B2B products/solutions to resonate with diverse target audiences.
• A proactive individual with a strong sense of ownership who excels in a dynamic software environment.
• A bachelor's degree in a related field or equivalent experience.
• Ability to work onsite at the Santa Clara headquarters 2–3 days per week.

Nice To Haves

• Experience in Cloud, data security, SaaS, AI, Challenger Insight Selling, Command of the Message, or SCIPAB is highly desired but not required.
• Demonstrated ability to leverage AI tools to enhance productivity, streamline workflows, and support decision making.
• Demonstrated ability to leverage AI tools to enhance productivity, streamline workflows, and support decision making.

Responsibilities

• Work closely with product management, sales enablement, and marketing teams to deeply understand customer requirements and develop target personas responsible for business and technical decision making on data protection projects.
• Craft clear, compelling, and differentiated messaging and positioning for our flagship data protection products/solutions and campaigns.
• Develop and implement a comprehensive go-to-market strategy to raise Cohesity and product brand awareness and relevance in the competitive data protection space while also working cross-functionally to drive pipeline growth.
• Develop and implement a comprehensive content strategy, including various materials such as collateral, videos, presentations, blogs, webinars, etc., to support demand generation campaigns and sales plays.
• Define and drive a promotional activation strategy to elevate Cohesity above the competition in the data protection space.
• Represent the company and our solutions at speaking engagements, conferences, media events, and analyst briefings.
• Collaborate with the sales and partner enablement teams to develop sales enablement collateral and support field communication.

Benefits

• full-time employees are eligible to participate in our comprehensive benefits framework, including health and wellness benefits, vacation, paid holidays and refresh days, 401(k) retirement plan, life and disability insurance coverages, and other benefits the Company may offer from time to time.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Number of Employees: 1,001-5,000 employees