Product Marketing Manager - Data/Integrations

Iterable•Boston, MA

11h•$112,000 - $175,000

About The Position

As a Product Marketing Manager at Iterable, you will be the connective tissue between market opportunity, product innovation, and go-to-market strategy. You'll own specific product areas within our platform (Enterprise/Ecosystem: APIs/SDKs, Integrations, Governance, Data Infrastructure), translating customer needs into strategy and strategy into action. This role combines deep technical product knowledge with sharp business acumen to drive adoption, expansion, and competitive advantage.

Requirements

3-5 years in product marketing at a B2B SaaS company, preferably with technical products
Experience in positioning products to both technical users and business decision-makers
Strong technical depth with the ability to learn quickly, balanced with business acumen
Demonstrated success in driving pipeline generation and deal velocity
Excellent written and verbal communication skills with the ability to distill complex technical concepts
Experience with customer research methodologies and market analysis
Strong project management skills and ability to coordinate cross-functional initiatives
Customer-centric mindset with passion for solving real business problems
Data-driven approach to decision making and campaign optimization
Collaborative team player comfortable working with engineering, product, sales, and marketing
Self-starter who thrives in a fast-paced, high-growth environment

Nice To Haves

Previous work experience in consumer apps and tech, or media and publishing industries is highly valued.
Knowledge of marketing technology landscape and customer data platforms preferred

Responsibilities

Craft strategic, audience-first messaging and positioning for your product portfolio
Develop compelling narratives that cut through market noise, power sales conversations, and accelerate customer journeys
Test and validate messaging with customers and prospects to ensure resonance, clarity, and differentiation
Lead product launch planning and execution from concept to market
Define launch tiering and coordinate cross-functional teams for maximum impact
Establish clear launch success metrics and analyze performance to inform future GTM strategies
Drive launch readiness by equipping sales, CS, and partner teams with the tools, training, and messaging they need to win
Partner with sales engineering to develop technical narratives aligned to business outcomes
Support customer success with adoption messaging and expansion playbooks
Work with the enablement team to create objection-handling frameworks and discovery questions to support prospect conversations
Drive customer engagement through lifecycle programs and in-product messaging
Identify expansion opportunities and develop targeted cross-sell/upsell campaigns
Partner with customer marketing to build reference programs and case studies
Conduct customer research, market research, and competitive differentiation
Collaborate with product management to influence the roadmap based on market insights
Support analyst relations and thought leadership initiatives