Product Marketing Manager, Customer Retention Strategy, Tablet

Amazon • Seattle, WA

1d

About The Position

Amazon strives to be the world’s most customer-centric company, where customers
can research and purchase anything they might want online or offline. We set big
goals and are looking for people who can help us reach and exceed them. The
Amazon Device team designs and engineers high-profile consumer electronics,
including the best-selling Kindle, Fire tablets, Fire TV, and Echo.

Our tablets are among the most popular consumer electronics devices on the
market, with easy access to millions of movies, TV shows, magazines, newspapers,
books, songs, apps, and games. It is just Day 1 for Amazon devices and we are
looking for proven, customer-centric product leaders to help continue to
innovate and grow our device business.

The Product Marketing Manager will transform how millions of customers engage
with Amazon Tablets by developing innovative retention, reactivation and
engagement strategies. In this pivotal role, you'll dive deep into customer
data, uncover critical insights, and collaborate across teams to create
compelling experiences that keep users coming back. You will have strong
ownership instincts to align multiple cross functional stakeholders towards
common goals, and establish repeatable metric driven inspection mechanisms to
hold internal teams accountable to continuously raise the bar for customers.

Join us in reimagining how millions experience entertainment, one strategic
insight at a time.

Your day will be a dynamic blend of data analysis, strategic planning, and
cross-functional collaboration. You'll synthesize complex customer metrics,
craft compelling narratives, execute customer facing campaigns and partner with
data scientists to develop predictive models that reveal how we can enhance user
experiences. From preparing executive-level business reviews to influencing
global product roadmaps, you'll be the driving force behind tablet customer
retention strategy.

Requirements

• 4+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
• Experience managing and measuring marketing performance in various channels
• Experience with paid media and owned and operated channels (i.e. email, onsite, etc.)

Nice To Haves

• Experience managing external partners to develop marketing programs
• Experience presenting ideas to various levels of an organization to gain support for initiatives
• Experience in Games Industry (supporting title Development, Release, or Live Ops)

Responsibilities

• Develop comprehensive insights into customer churn drivers across device types, lifecycle stages, and global segments
• Create strategic frameworks that translate complex data into actionable retention strategies
• Collaborate with cross-functional teams to align global roadmaps and marketing initiatives
• Partner with data science teams to evolve predictive customer behavior models
• Drive global retention improvements by engaging with marketplace leaders and business teams
• Own business review mechanisms to highlight risks and drive progress on retention inputs
• Build mechanisms with senior leadership to direct target setting and strategy execution
• Serve as subject matter expert on churn and engagement metrics, customer research insights, and metrics standardization

Benefits

• health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
• 401(k) matching
• paid time off
• parental leave

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed