Product Marketing Manager - CRE

CoStar Group • Arlington, TX

14d • Onsite

About The Position

Product Marketing Manager - CRE- Job Description Matterport, a CoStar Group (NASDAQ: CSGP) industry-leading brand, is transforming the built world through its pioneering 3D digital twin and AI-driven spatial data platform. By combining immersive technology, precision data, and advanced design capabilities, Matterport empowers commercial real estate professionals to market, manage, and analyze properties in entirely new ways. We are seeking a Manager, Marketing – Commercial Real Estate to accelerate Matterport’s growth in North America. Based in Arlington, VA, this role will be on-site five days per week and report to the Vice President of Marketing. The successful candidate will drive marketing strategies that highlight Matterport’s innovation in digital twins, spatial intelligence, and AI-powered property insights—positioning the brand as the essential technology partner for brokers, owners, developers, investors, and tenants. This is a rare opportunity to help shape the future of real estate marketing at the intersection of technology and property within the strength and stability of CoStar Group. OVERVIEW The Manager, Marketing – Commercial Real Estate will be responsible for accelerating Matterport’s growth in North America through strategic, B2B-focused marketing initiatives. This individual will lead the development of integrated marketing campaigns that position Matterport as the premier technology partner for CRE brokers, owners, developers, investors, and tenants. The ideal candidate is a proven B2B marketing leader with deep experience in the commercial real estate industry, able to translate technical innovation into compelling, data-driven narratives that resonate across professional audiences.

Requirements

• Bachelor’s degree required; Master’s degree preferred.
• Minimum 5 years of progressive B2B marketing experience, ideally within or serving the commercial real estate industry.
• Proven success developing and executing integrated marketing strategies targeting CRE professionals (brokers, owners, developers, investors, and tenants).
• Strong analytical mindset with a track record of data-driven decision-making.
• Excellent written, verbal, and presentation skills; able to influence both technical and executive audiences.
• Collaborative, entrepreneurial, and capable of thriving in a fast-paced, innovation-driven environment.

Responsibilities

• Strategic Marketing & Positioning Develop and execute go-to-market strategies that highlight Matterport’s leadership in digital twins, AI, and spatial data for the commercial real estate ecosystem.
• Create compelling B2B messaging frameworks that clearly communicate value to brokers, developers, property managers, and enterprise clients.
• Position Matterport as a category-defining solution within proptech, trusted by CRE decision-makers.
• Campaign Development & Demand Generation Design and execute multi-channel B2B campaigns showcasing Matterport’s 3D and AI capabilities to commercial real estate audiences.
• Lead creation of case studies, thought leadership content, webinars, and digital assets that demonstrate ROI, efficiency, and competitive differentiation.
• Partner with industry media and associations to amplify Matterport’s presence within CRE networks.
• Cross-Functional Collaboration Partner closely with Product, Sales, Research, and Technology teams to ensure marketing strategies align with CRE market needs and customer workflows.
• Support business development through targeted B2B enablement tools for regional and enterprise sales teams.
• Analytics & Optimization Leverage advanced analytics to measure, optimize, and report on campaign performance.
• Translate insights into actionable strategies that enhance engagement with CRE audiences and enterprise buyers.
• Industry Engagement Represent Matterport at commercial real estate conferences, trade shows, and proptech events.
• Serve as a brand ambassador, articulating Matterport’s role in shaping the digital transformation of real estate.

Benefits

• Working at CoStar Group means you'll enjoy a culture of collaboration and innovation that attracts the best and brightest across a broad range of disciplines.
• In addition to generous compensation and performance-based incentives, you'll be supported in both your professional and academic growth with internal training, tuition reimbursement.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Number of Employees: 1,001-5,000 employees