Product Marketing Manager, Competitive Intelligence

Asana•San Francisco, CA

20d•$182,000 - $207,000•Hybrid

About The Position

The Asana Marketing team is a global team focused on revenue and field marketing, product marketing, brand and content creation, advertising, and lifecycle marketing. We are responsible for fueling business growth. We create campaigns, content, events and sales enablement to grow our business. As the Product Marketing Manager - Competitive Intelligence you will be pivotal in shaping our understanding of the competitive landscape and crafting strategies to ensure Asana remains a leader in the market. Your role involves collaborating closely with multiple stakeholders across product, marketing, and sales to enhance Asana's market position and competitive strategy. This role is based in our San Francisco office with an office-centric hybrid schedule. The standard in-office days are Monday, Tuesday, and Thursday. Most Asanas have the option to work from home on Wednesdays and Fridays. Working from home depends on the type of work you do and the teams with which you partner. If you're interviewing for this role, your recruiter will share more about the in-office requirements.

Requirements

8-12 years of experience in competitive intelligence, product marketing, or a related role within a B2B tech environment.
Strong analytical skills and the ability to distill complex information into clear, actionable insights.
Exceptional written and verbal communication skills for various formats and audiences.
Insight into technology industry trends and the competitive landscape.
Proven project management skills to oversee multiple initiatives concurrently.
Experience building and maintaining relationships with cross-functional teams and stakeholders including marketing, sales and product teams
Curiosity about AI tools and emerging technologies, with a willingness to learn and leverage them for enhanced productivity and decision-making.
A Bachelor’s degree in Marketing, Business, or a related field; MBA is a plus.
Ability to travel as needed for events and stakeholder engagement.

Responsibilities

Create & evolve a framework for how we think about the market and prioritize competitors
Monitor & analyze the competitive landscape, including product offerings, pricing strategies, and marketing activities amongst our competitors
Create and maintain competitive toolkits, battle cards, training content, and other sales enablement assets that highlight Asana’s unique selling points and competitive advantages
Enable sales teams to effectively position Asana against competitors through live trainings
Provide ongoing, ad hoc support for sales, marketing, and product stakeholders via large deal/strategic account support, enablement & training, research & synthesis, and competitive teardowns.
Drive scaled comms regarding the competition and share compete news across the company
Work closely with Analyst Relations on strategy and content for tier 1 inquiries, briefings, RFIs and review site strategy
Partner with Legal to develop & deploy a company-wide Competitive Intelligence Policies and approaches