Product Marketing Manager- Analytics Solutions

TransUnion • Chicago, IL

13d • Hybrid

About The Position

At TransUnion, we strive to build an environment where our associates are in the driver’s seat of their professional development, while having access to help along the way. We encourage everyone to pursue passions and take ownership of their careers. With the support of colleagues and mentors, our associates are given the tools needed to get where they want to go. Regardless of job titles, our associates have the opportunity to learn new things and be a leader every day. Come be a part of our team – you’ll work with great people, pioneering products and cutting-edge technology. As a Product Marketing Manager for TransUnion credit risk analytics solutions, you will be responsible for driving awareness and adoption of enabling technology and services for our global credit risk and analytic audiences. In this role, you will act as the champion to own and execute go-to-market initiatives which support the entire analytics lifecycle, from initial launch to scale and bundling. You will mastermind and oversee solution messaging and positioning, segmentation, competitive analysis, sales resources, and ideas (and content) to support marketing campaigns for the individual solutions.

Requirements

• 8+ years expertise in product marketing or related go-to-market experience in financial services and/or another industry leveraging B2B analytic solutions
• Strong project management, attention to detail and bias towards execution
• Experience with agile environments
• Experience with cloud-based/SaaS products

Nice To Haves

• Certified for product marketing by the Product Marketing Alliance (PMA) or Pragmatic

Responsibilities

• Act as a primary consultant on product marketing/go-to-market matters adding deep levels of product knowledge and specialization
• Develop, execute, and evolve positioning and messaging for TransUnion’s analytic solutions and respective use cases among varying audiences (internal and external)
• Co-own go-to-market strategy with key stakeholders, being an active member in market validation and voice of customer programs, launch and campaign strategy, sales training, internal and external communications, and more
• Define and track key performance indicators to monitor and enhance product marketing effectiveness
• Develop a subject matter expertise that positions you to “train the trainer,” making our solutions easy to understand and the obvious choice for customers, and continually level-up enablement resources
• Monitor the competition, owning battlecards, competitive defense and offense strategies, and developing differentiated messaging
• Align with Marketing on initiatives to support channel awareness, including campaigns, thought leadership, events, and research assistance
• Build strong relationships with partners across Solutions, Sales, Marketing, Market Strategy & Planning and other peers to collaborate and drive the GTM efforts and feedback loops
• Proactively identify and address complex issues related to the solution lifecycle including competitive intel, training gaps, communications, and messaging

Benefits

• TransUnion provides flexible benefits including flexible time off for exempt associates, paid time off for non-exempt associates, up to 12 paid holidays per year, health benefits (including medical, dental, and vision plan options and health spending accounts), mental health support, disability benefits, up to 12 weeks of paid parental leave, adoption assistance, fertility planning coverage, legal benefits, long-term care insurance, commuter benefits, tuition reimbursement, charity gift matching, employee stock purchase plan, 401(k) retirement savings with employer match, and access to TransUnion’s Employee Resource Groups.
• Spousal, domestic partner, and other eligible dependent coverage is available on select health and welfare plans.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 5,001-10,000 employees