Product Marketing Manager - Analytics & Assets
About The Position
At Atlassian, the Teamwork Graph, Data Experiences, and Assets Product Marketing team is at the heart of our Atlassian Cloud Platform strategy—powering intelligent, connected, and data-driven experiences across our product suite. We’re seeking a Product Marketing Manager (PMM) to support go-to-market strategy, campaign execution, and adoption for Atlassian Analytics App and Assets App, helping customers unlock more value from their data and assets across Atlassian. As a Product Marketing Manager, you will own and execute key parts of the product marketing lifecycle for our Analytics and Asset experiences. You’ll partner closely with Senior PMMs, Product, Engineering, Demand Generation, Sales, and Customer Success to define and deliver campaigns and programs that drive awareness, activation, and upsell. You’ll be a key contributor in shaping how Atlassian’s analytics and data capabilities show up in market and how we scale them across our customer base. In this role, you’ll be responsible for Campaign strategy & execution: Plan and run integrated marketing campaigns that drive awareness, adoption, and upsell for Atlassian Analytics App and Assets App, spanning channels such as email, in-product, web, and events. Positioning & messaging support: Partner with senior PMMs and Product to refine and localize positioning and messaging for analytics and asset management use cases, tailoring narratives to buyer and user personas. Go-to-market for launches & experiments: Execute go-to-market plans for incremental improvements, experiments, and tier 2/3 launches related to Analytics and Assets, ensuring clear value propositions and timely delivery. Sales & field enablement: Collaborate with Growth Marketing, Sales, and Customer Success to create enablement materials, training, and collateral that help the field position, sell, and expand these apps. Data-driven optimization: Use data, experimentation results, and customer insights to measure campaign performance, report on key metrics, and recommend iterations and new opportunities. Project management: Manage project plans, timelines, and stakeholder communication to keep campaigns and launches on track and aligned with goals. Operating in ambiguity: Navigate an evolving product and platform landscape, proactively identifying opportunities to improve existing motions and proposing new tests, campaigns, and plays to accelerate growth. This role is ideal for a strategic, execution-oriented marketer with experience running campaigns for technical or data products, who enjoys working across teams to bring programs to life. If you’re passionate about building and marketing products that empower teams to do their best work with data, we’d love to hear from you.
Requirements
- 3+ years of experience in a product marketing–specific role (B2B SaaS preferred).
- Proven experience planning and executing multi-channel marketing campaigns (e.g., email, web, in-product, lifecycle, or paid).
- Demonstrated project execution skills, including managing timelines, dependencies, and stakeholders across multiple initiatives.
- Strong written and verbal communication skills, with the ability to translate technical concepts into clear, customer-centric value propositions.
- Comfort working with data to size opportunities, define success metrics, and measure performance of campaigns and programs.
- Proven ability to operate in a fast-paced, ambiguous environment and collaborate effectively with Product, Engineering, Marketing, and GTM teams.
Nice To Haves
- Experience marketing platform , analytics , or data products.
- Experience marketing apps, add-ons, or extensions within a broader product ecosystem or marketplace.
- Familiarity with Atlassian products and the Atlassian ecosystem.
Responsibilities
- Campaign strategy & execution: Plan and run integrated marketing campaigns that drive awareness, adoption, and upsell for Atlassian Analytics App and Assets App, spanning channels such as email, in-product, web, and events.
- Positioning & messaging support: Partner with senior PMMs and Product to refine and localize positioning and messaging for analytics and asset management use cases, tailoring narratives to buyer and user personas.
- Go-to-market for launches & experiments: Execute go-to-market plans for incremental improvements, experiments, and tier 2/3 launches related to Analytics and Assets, ensuring clear value propositions and timely delivery.
- Sales & field enablement: Collaborate with Growth Marketing, Sales, and Customer Success to create enablement materials, training, and collateral that help the field position, sell, and expand these apps.
- Data-driven optimization: Use data, experimentation results, and customer insights to measure campaign performance, report on key metrics, and recommend iterations and new opportunities.
- Project management: Manage project plans, timelines, and stakeholder communication to keep campaigns and launches on track and aligned with goals.
- Operating in ambiguity: Navigate an evolving product and platform landscape, proactively identifying opportunities to improve existing motions and proposing new tests, campaigns, and plays to accelerate growth.
Benefits
- Atlassian offers a wide range of perks and benefits designed to support you, your family and to help you engage with your local community.
- Our offerings include health and wellbeing resources, paid volunteer days, and so much more.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
Number of Employees
5,001-10,000 employees
