Product Marketing Manager, Amazon Payments Products

Amazon • Seattle, WA

7d

About The Position

Interested in leading strategic customer acquisition initiatives for Amazon
Credit Cards? The Amazon Payments Team seeks a high performing marketer who will
thrive in a fast-paced environment, enjoy testing and scaling marketing
campaigns, and improve upon the product marketing strategy.

You will work closely with product stakeholders to build an annual plan and
strategy and influence cross-functional and external stakeholders. You will lead
projects from end to end, partnering with a team of high caliber marketers, data
science, design, and product managers across Amazon. You will think creatively
to define the right message, at the right time, to grow awareness and
acquisitions for our Amazon credit cards. You will be responsible for
consistency with regulatory and compliance requirements. You will be accountable
for diving into the data and sharing the performance of your initiatives -
course correcting and scaling to deliver results. You will share your results
regularly with senior leaders and stakeholders across Amazon. You must be able
to work at the strategic level, generating bold and innovative customer focused
ideas and messaging, and at the tactical level, optimizing campaigns with
merchandising tools, analyzing traffic data and solving problems.

The ideal candidate will be an experienced marketing manager who can manage
difficult product marketing initiatives, execute flawlessly, deliver
independently. To be successful you’ll need to be an effective thought leader
and a strong communicator who can earn trust with key stakeholders across
multiple teams. You must have a strong grasp of business performance metrics
with ability to deep dive in this area and use your findings to identify
business opportunities and translate these into effective marketing strategy. If
you are organized, analytical, and data driven, with an interest in
independently owning your strategy and roadmap, this is a great role for you.

Requirements

• 4+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
• Experience managing and measuring marketing performance in various channels
• Experience prioritizing and handling multiple assignments at any given time while maintaining commitment to deadlines
• Experience working effectively across cross-functional teams and partnering well with people at all levels within an organization
• Bachelor's degree, or experience in a relevant field

Nice To Haves

• Experience managing external partners to develop marketing programs
• Experience presenting ideas to various levels of an organization to gain support for initiatives
• Knowledge of basic SQL queries
• Experience with financial services, payments or e-commerce
• Experience managing large amounts of data, including customer segments and online campaign metrics

Responsibilities

• Lead initiatives end to end, working with cross functional teams – legal, finance, product, design, data science, and bank partners – to optimize, execute and deliver campaigns.
• Work with other marketers on the team to test and learn in new and existing marketing channels.
• Create on-brand, best in class content, targeted to appropriate customers and effectively build campaigns for our credit products.
• Manage internal and external design and research agencies to create marketing campaigns and market research studies if needed.
• Analyze the performance of campaigns, and share results of campaigns with senior leaders and stakeholders.
• Manage initiatives with external financial partners, working backwards to ensure a streamlined execution and approval process to launch.
• Demonstrate high attention to detail including precise and effective customer communications and proven ability to manage multiple, competing priorities simultaneously.

Benefits

• health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
• 401(k) matching
• paid time off
• parental leave

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level