Product Marketing Manager, AI Model Training

Shutterstock • New York, NY

17d • Hybrid

About The Position

Shutterstock’s Data Licensing division is at the forefront of the company’s evolution — powering the next generation of AI model training, creative automation, and data-driven innovation. We license large-scale, high-quality datasets to leading technology companies and research organizations, helping them train safer, more performant, and ethically sourced AI systems.
We are seeking a Product Marketing Manager to join Shutterstock’s Model Training team. The Model Training Business provides products and services to AI model builders globally as they continually seek to train, evolve and enhance their AI models and initiatives. Shutterstock already counts the world’s leading AI businesses amongst its customers including companies such as Meta, Google and Microsoft.
As a product marketing manager, you are the product evangelist responsible for organizing product launches and making your products “fly-off the shelf.” This role is the glue that binds our product strategy to the tactics we need to drive success in sales and marketing.
You know our competitors like the back of your hand: what they do today and what they plan to do in the future. You also know our buyers better than they know themselves, including how they make their buying decisions. You back up strategic insights with market evidence and then use that knowledge to develop effective positioning and messaging that resonates with buyers.
You will collaborate with our marketing team to develop innovative programs that drive demand. You are obsessed with tracking performance, and have the data to prove what’s working and what isn’t. In addition to the marketing team, you will regularly collaborate with product managers and sales channels; it’s a balancing act that requires strong diplomatic skills.The Product Marketing Manager will report to the Head of Marketing for Model Training.

Requirements

• At least 3 years of product marketing experience in a B2B environment
• Demonstrated proficiency working in CRM (Salesforce) and collaboration tools including Jira and Github
• Strong interpersonal and communication skills and ability to lead cross-functional teams to execute complex projects along tight timelines
• Must be detail-oriented with exceptional project management skills
• Must be passionate about understanding buyer needs and aligning product value
• You geek out over things like “value proposition” and “go-to-market” strategy
• Strategic, analytical thinker who can set realistic targets and manage plans to achieve success
• Must have a strong technical background and be able to translate complex technical language into compelling value statements
• Demonstrated passion for data and measurement and proficiency using data analysis and business intelligence tools including Excel and Tableau
• Bachelor’s degree required, in business or marketing preferred

Nice To Haves

• Pragmatic Institute Certified (PMC) III or higher preferred.

Responsibilities

• Market intelligence: Analyze the competitive landscape, including direct competitors, indirect competitors, and external factors impacting industry dynamics to identify trends and inform strategy.
• Product positioning: Lead the development and maintenance of product positioning frameworks. Work with marketing partners to translate positioning into compelling messaging that resonates with target personas, verticals, and segments.
• Competitive differentiation: Serve as the expert on product value and differentiation. Develop and maintain a repository of key statistics and proof points that can be leveraged in sales materials and thought leadership.
• Buyer research: Serve as the expert on our buyers. Understand their needs, pain points, motivations, and buying journeys. Conduct research to continually advance our understanding of buyer personas.
• Product launches: Work collaboratively with marketing, sales, and product colleagues to develop go-to-market strategies for launching new products and manage cross-functional implementation of plans.
• Product communication: Develop and manage processes for communicating regular product releases and significant enhancements that add value to our customers.
• Marketing plans: Develop comprehensive marketing plans for core products that align with strategic goals for driving awareness, lead generation, pipeline and revenue, cross-sell / upsell, etc. Work with Marketing partners to plan integrated campaigns in support of product marketing goals.
• Sales enablement: Develop training materials that enable sales to effectively sell new products on day 1. Develop sell sheets, pitch decks, case studies, and other materials that support sales enablement.
• Voice of the customer: Ensure that customer voice is integrated into product strategy.
• Reporting: Set targets aligned with business objectives, and collaborate with marketing ops to regularly report on campaign results and analyze effectiveness to drive improvement.

Benefits

• You have a direct impact on the success of the company. Your work matters and is essential to the evolution of our growing AI Business
• Executive leadership cares personally. They prioritize growth and planning your career path with your goals and passions in mind.
• Flexibility to work between home and office with everything you need to be successful in both
• A generous and competitive benefits package.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level