Product Marketing Manager, Agents Marketing

Next Insurance•Waltham, MA

72d•Hybrid

About The Position

NEXT's mission is to help entrepreneurs thrive. We're doing that by building the only technology-led, full-stack provider of small business insurance in the industry, taking on the entire value chain and transforming the customer experience. Simply put, wherever you find small businesses, you'll find NEXT. Since 2016, we've helped hundreds of thousands of small business customers across the United States get fast, customized and affordable coverage. We're backed by industry leaders in insurance and tech, and we still have room to grow - that's where you come in. We're looking for a Product Marketing Manager, Agents Marketing to drive the growth of our agent channel and help close the gap on agent-driven revenue targets for 2026. In this role, you'll own the strategy, planning, execution, and measurement of go-to-market programs that turn product updates into repeatable, impactful market motions. You'll be the central hub orchestrating 360° GTM campaigns across email, social, portal, events, webinars, and trade media-amplifying NEXT's value proposition and equipping agents with the tools and knowledge to succeed. Success requires strong people skills, cross-team collaboration, and the grit to thrive in a fast-moving environment. This is a hands-on role where you'll roll up your sleeves, wear multiple hats, and drive work forward with an agile, solutions-oriented mindset-building structured campaigns, partnering across functions, and finding creative ways to enable agents and scale programs.

Requirements

3-6 years of experience in product marketing, media buying, or GTM roles.
Highly detail-oriented, able to manage complex programs without losing sight of quality and deadlines.
Right-Left Brain Marketer: you move fluidly between creative and analytical work-writing briefs, shaping copy and design, and digging into KPI dashboards with analysts.
Thrives in a fast-paced, dynamic environment, with the ability to adapt quickly and prioritize effectively.
Comfortable managing cross-functional stakeholders and driving alignment across marketing, product, and sales.
Strong storyteller who can package ideas and updates in creative, engaging ways for agents and internal teams.
Proven success building and executing cross-channel GTM campaigns.
Data-driven, with experience setting and measuring performance KPIs.

Nice To Haves

background in insurance or property & casualty (P&C) and familiarity with the agent world.

Responsibilities

Develop GTM strategy plans (objectives, research, messaging, channel mix, budgets, Gantt timelines) to drive awareness, adoption, and reposition NEXT as a modern, smart, competitive carrier.
Develop and deliver enablement suites (media kits, one-pagers, banners/videos, explainers, talk tracks, training assets, objection-handling materials, decks) using a "Think/Feel/Do" messaging framework-equipping agents, clients, and field managers to drive production, boost appointing, and increase agent-driven NWP.
Orchestrate campaigns across email (multi-touch sequences), LinkedIn (organic and paid), agent portal (release notes, banners, lifecycle prompts), trade media/PR (placements, repurposed content), and events (webinars, conventions, testimonials).
Define and track KPIs for launches and programs; partner with analysts to build dashboards, run A/B tests, and codify learnings into playbooks. Work cross functionally across different departments in the company.
Ensure channel engagement targets met across email, LinkedIn, trade referrals, webinars, and conventions.
Translate product updates into market-ready motions and easy-to-sell bundles with clear value stories for agents and field teams.
Own timelines and cross-functional orchestration across Creative, Paid Media, Product, Sales, PR, Legal, and Compliance; ensure launches ship on schedule with measurable impact.
Success in this role is measured in driving a material growth across the following metrics: agent-driven NWP (New Written Premium), #appointed agents and #active quoting agents.

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