Product Marketing Manager, Ads

Unity Technologies•New York City, NY

14d

About The Position

The opportunity Unity’s Grow business empowers developers and publishers to build profitable and scalable applications through AI/ML-powered user acquisition, monetization, and engagement tools. With products including Unity Ads, LevelPlay mediation, and Tapjoy Offerwall, the Grow platform reaches billions of users across the mobile app ecosystem and plays a critical role in Unity’s real-time 3D (RT3D) creator economy. We’re seeking a strategic and execution-focused Product Marketing Manager to lead Go-To-Market for our Grow product suite. You’ll anchor around customer personas and define the positioning, GTM strategy, and product marketing execution. This is a deeply cross-functional role that bridges product value and customer outcomes across gaming and mobile audiences. You’ll partner closely with Product, Sales, and Marketing to align product innovation with go-to-market impact. What you'll be doing Customer and Persona Segmentation - Define clear, actionable customer personas (e.g., major mobile publishers with multiple titles, indie devs, monetization managers, UA specialists) with distinct needs and use cases. Bring these insights into product design, alpha/beta programs, and strategic briefings. Positioning/Messaging - Craft messaging that translates technical features - especially AI/ML-powered products - into clear customer value for mobile developers and marketers. Lead the creation and quarterly refresh of messaging frameworks informed by customer feedback and competitive insights. Go-to-Market Leadership - Own GTM plans for major launches, platform integrations, and feature rollouts. Ensure alignment with sales, marketing, and product goals. Run retros on user adoption and sales impact. Sales Enablement and Growth Marketing - Partner with revenue teams to deliver playbooks, battle cards, pitch decks, and customer-facing collateral. Ensure frontline teams are equipped with competitive narratives. Voice of the Customer - Serve as a conduit for customer and community insights. Inform product roadmap decisions with real-world feedback, market trends, and competitive analysis. Thought Leadership & Awareness - Drive external-facing narrative on how Unity helps mobile devs succeed. Represent Grow in industry events, briefings, and partnership meetings.

Requirements

6-8 years of experience in product marketing, growth marketing, or go-to-market strategy, preferably in AdTech, mobile apps, gaming, or SaaS.
Experience with AI/ML applications in advertising, user acquisition, or monetization, and the ability to translate complex technical concepts into clear marketing narratives.
Deep understanding of mobile advertising, in-app monetization, and programmatic ecosystems (e.g., mediation, bidding, eCPM optimization).
Strong storytelling, positioning, and writing skills—able to simplify complex technology for multiple audiences.
Proven success in leading cross-functional GTM initiatives, ideally in a matrixed or global org with a product portfolio created from concept to scale.
Strong business acumen, data literacy, and ability to align product marketing with revenue objectives.
Experience working with product teams and a track record of influencing roadmap decisions.
Comfortable managing ambiguity, prioritizing across multiple product lines, and operating at both strategic and tactical levels.

Responsibilities

Customer and Persona Segmentation - Define clear, actionable customer personas (e.g., major mobile publishers with multiple titles, indie devs, monetization managers, UA specialists) with distinct needs and use cases. Bring these insights into product design, alpha/beta programs, and strategic briefings.
Positioning/Messaging - Craft messaging that translates technical features - especially AI/ML-powered products - into clear customer value for mobile developers and marketers. Lead the creation and quarterly refresh of messaging frameworks informed by customer feedback and competitive insights.
Go-to-Market Leadership - Own GTM plans for major launches, platform integrations, and feature rollouts. Ensure alignment with sales, marketing, and product goals. Run retros on user adoption and sales impact.
Sales Enablement and Growth Marketing - Partner with revenue teams to deliver playbooks, battle cards, pitch decks, and customer-facing collateral. Ensure frontline teams are equipped with competitive narratives.
Voice of the Customer - Serve as a conduit for customer and community insights. Inform product roadmap decisions with real-world feedback, market trends, and competitive analysis.
Thought Leadership & Awareness - Drive external-facing narrative on how Unity helps mobile devs succeed. Represent Grow in industry events, briefings, and partnership meetings.