Product Marketing Manager, Ads Measurement

Google • San Francisco, CA

1d • $114,000 - $163,000

About The Position

Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end. The Ads Measurement Product Marketing team is at the forefront of Google's strategic mandate to deliver AI-powered return on investment to our global advertisers. This role is the primary execution engine for our strategy to establish industry trust and validation through deeper partnership and scalable programs with key members of the third-party (3P) partner ecosystem. Our mission is to accelerate adoption by activating our most influential partners including global media agencies and 3P measurement vendors to advocate for and successfully deliver value for their businesses using Google’s solutions. In this role, you will own a key strategic component of our GTM, translating high-level strategy into tangible programs that build trust and grow Google's Ads business by supporting first-party data strength and adoption of our media effectiveness stack. Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.

Requirements

• Bachelor's degree or equivalent practical experience.
• 4 years of experience in marketing working across one or more marketing fields (i.e., growth, product marketing, brand marketing, social).
• Experience managing cross-functional or cross-team projects.
• Experience working directly with or marketing to a segment of the digital advertising ecosystems, such as Global Media Agencies, Measurement providers (e.g., MMM/Incrementality vendors), or Ad-Tech platforms.
• Experience developing and executing B2B go-to-market plans for technology products or solutions.

Nice To Haves

• Ability to manage and execute complex cross-functional projects with multiple internal and external stakeholders.

Responsibilities

• Lead the execution and management of scaled co-marketing programs with key measurement partners and global media agencies, turning strategy into tangible market impact and adoption of our measurement solutions.
• Develop and maintain a partner enablement toolkit (e.g., training, sales collateral, case studies) to empower partners to successfully promote and service products (e.g., meridian our open-source Marketing Mix Modeling (MMM)).
• Drive cross-functional alignment with Product, Engineering, Business Development, Sales and Partnerships teams to simplify the partner and agency experience and accelerate the time-to-market for new integrations.
• Manage direct relationships with a portfolio of strategic partners, serving as the Google's measurement story and actively gathering customer and agency insights to inform GTM plans.
• Translate engaged and market insights into actionable, audience-aligned recommendations for messaging and feature prioritization to ensure our 3P strategy is resilient and maximizes impact.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees