Product Marketing Lead (Podcast Business)

Spotify•New York, NY

17d•Hybrid

About The Position

We’re searching for an experienced Product Marketing Leader to lead product marketing for our priority initiatives for podcast and video creators. In this role, you will be the main point of contact for go-to-market strategy, working closely with our R&D teams to influence product strategy and enable creators to grow their audience and make a living from their work.

Requirements

You have 8+ years of proven experience in marketing or product marketing within the tech industry.
You have a strong track record of leading complex projects at scale and can balance the needs of the creator community with business goals.
You are passionate about platforms, podcasts, and video creators, with a strong understanding of competitive market trends.
You have experience driving the adoption of new products, defining product positioning, and developing go-to-market plans in collaboration with R&D and regional teams.
You can build collaborative partnerships across multidisciplinary teams, including product management, engineering, and data science.
You have excellent communication skills, capable of influencing and communicating effectively across all levels of the organization.
You are highly organized, adept at managing multiple projects simultaneously in a fast-paced environment, with international experience across different time zones.

Responsibilities

Lead the development of all product marketing strategies related to key creator products and solutions.
Develop and communicate holistic go-to-market plans, including product narrative, positioning, and commercialization.
Set, track, and deliver on adoption goals.
Conduct extensive market research to identify new opportunities, analyzing market trends, competitive benchmarks, and qualitative creator feedback.
Collaborate with Insights teams and Product Managers to ensure this work directly impacts the product roadmap.