Product Marketing Lead - Launches

Klaviyo • Boston, MA

22d

About The Position

At Klaviyo, we value the unique backgrounds, experiences and perspectives each Klaviyo (we call ourselves Klaviyos) brings to our workplace each and every day. We believe everyone deserves a fair shot at success and appreciate the experiences each person brings beyond the traditional job requirements. If you’re a close but not exact match with the description, we hope you’ll still consider applying. Want to learn more about life at Klaviyo? Visit klaviyo.com/careers to see how we empower creators to own their own destiny.
We’re looking for a Product Marketer who’s excited to help shape how the world understands Klaviyo.
This role sits at the heart of our product storytelling. You’ll help define the big-picture narrative that brings our products, platform, and vision together and make sure it shows up clearly and consistently everywhere from launches and campaigns to executive keynotes and major events.
You’ll play a meaningful role in how Klaviyo is positioned with the market, with executive and functional buyers, and across our internal teams. That means getting deep into our products, understanding the problems our customers are trying to solve, and translating all of that into messaging that’s clear, compelling, and genuinely useful.
A big part of this role is launches. You’ll help lead go-to-market efforts for major product and platform moments, working closely with Product, R&D, and cross-functional partners to turn innovation into stories that drive excitement, adoption, and momentum.
You’ll also contribute to flagship events and keynote storytelling, partnering with leadership to shape the narratives we share when Klaviyo is on its biggest stages.
If you love connecting dots, care deeply about how things are said, not just what’s shipped, and want to grow alongside a collaborative, fast-moving team, we’d love to talk.

Requirements

• You have 8+ years of product marketing experience in a SaaS environment
• You’re strong in messaging and positioning, and enjoy distilling complex products into clear, compelling value
• You’re a self-proclaimed word nerd who cares deeply about language, nuance, and how small wording choices shape big perceptions
• You care about storytelling, especially at the platform or portfolio level
• You’re customer-first and think deeply about how messaging lands with real people, in the right moments and channels
• You’re an excellent writer with a sharp eye for words, structure, and clarity
• You collaborate easily across teams and know how to keep projects moving
• You’re curious, growth-minded, and eager to build fluency across products, markets, and trends

Nice To Haves

• You’ve helped drive awareness or adoption for new products or major feature launches

Responsibilities

• Tell Klaviyo’s big story and connect it to our products
• Help define and evolve Klaviyo’s portfolio narrative. Create messaging that ties our products to our broader company story and keeps that story consistent across launches, campaigns, content, and events.
• Bring launches to life
• Partner with R&D, fellow PMMs, and the field to bring new features and capabilities to market. You’ll help shape messaging that makes complex ideas simple, differentiated, and exciting.
• Build connected, cross-product narratives
• Dig into how Data, AI, Marketing, Service, and Analytics work better together and turn those insights into clear stories about the value of using Klaviyo as a platform..
• Stay curious about what’s next
• Keep a pulse on market shifts, like social commerce or how restaurants and CPG brands are evolving, and tech trends like agentic AI. Use what you learn to inform our messaging and point of view.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed