Product Marketing, Events Manager

Farther•New York, NY

About The Position

Farther is looking for an experienced, hands-on Events Manager to build and own our events function from the ground up. This is a foundational hire — you'll be responsible for the strategy and execution of all Farther events, from our high-impact Discovery Day recruiting experiences to industry conferences, client events, and webinars. This role requires someone who can think strategically about how events drive business results while also rolling up their sleeves to manage every detail of execution. You'll work cross-functionally with Marketing, Sales, Advisor Marketing, and leadership to deliver polished, high-quality experiences that support advisor growth, client engagement, and brand visibility — all while proving ROI and building the case for future investment in events.

Requirements

7+ years of event management experience
Proven experience owning both in-person and virtual events end-to-end (financial services or tech-specific preferred).
Finance, fintech, or financial services event experience — understanding of industry conferences, compliance considerations, and audience expectations is critical
Strong backbone and leadership presence — able to direct coordinators, push back on stakeholders, and maintain strategic control remotely
Hands-on experience with event management systems and tools (e.g., registration platforms, CRM integrations, virtual event platforms, and on-site check-in tools).
Strong vendor, venue, and contract management experience.
Exceptional organizational skills and attention to detail.
Ability to juggle many moving parts, priorities, and stakeholders at once.
Calm, confident problem-solver who thrives under pressure.
Strong communication and project management skills.
Willingness to travel frequently.
Self-starter with a proactive, “go-getter” mindset who takes pride in execution.

Nice To Haves

Cvent / event technology platforms
Wealth management conference landscape (RAA Summit, Future Proof)
Webinar and virtual event experience
Speaker placement experience
Trade show booth design and vendor coordination
Merch/swag management
Multi-location event management

Responsibilities

Own end-to-end strategy and execution of Discovery Days across New York and Dallas, directing the Sales Coordinator remotely while maintaining strategic control of format, messaging, and experience
Develop new event formats including scaled-down "Discovery Days in a Box" for more frequent, flexible touchpoints
Lead Farther's presence at industry conferences, managing sponsorship activation, logistics, and on-site coordination
Stand up and manage a monthly webinar series and drive speaker placement at industry events and panels
Build and manage a client events program that supports advisor marketing and strengthens advisor engagement
Own all event logistics — venue sourcing, vendor management, contracts, catering, AV, registration, shipping, and on-site execution — delivering premium experiences on lean budgets
Build the event technology stack (Cvent or similar) and track event ROI including AUM attribution and prospect conversion
Own merch strategy and Farther store management
Partner cross-functionally with Sales, Advisor Marketing, Sponsorships, and Leadership to ensure events support business goals and reflect Farther's brand