Marketing Events Manager

Namify LLC•Springville, UT

6d•$20 - $27

About The Position

The Marketing Events Manager is responsible for leading the development and execution of Namify’s event strategy to support lead generation, sales growth, and brand visibility. This position requires a strong blend of strategic planning, cross-departmental coordination, and data-driven decision-making to ensure events—both virtual and in-person—are impactful and aligned with broader business goals. This role plays a critical part in generating marketing-qualified leads (MQLs), accelerating the sales pipeline, and driving revenue. It involves full ownership of event planning, execution, and post-event analysis while maintaining consistency with Namify’s brand and customer experience standards.

Requirements

3–5+ years of experience in B2B marketing with a focus on events that drive lead generation, pipeline, and revenue.
Demonstrated success planning and executing both in-person and virtual events that support sales and marketing goals.
Proficient in CRM and marketing automation tools (HubSpot experience preferred).
Excellent organizational, project management, and cross-functional communication skills.
Strong analytical mindset with a proven ability to set, measure, and achieve lead and engagement targets.
Must have proper documentation for employment in the United States
Must pass a pre-employment drug screen

Nice To Haves

Experience partnering with sales teams to align events with ABM strategies or targeted outreach campaigns.
Background in SaaS, promotional products, or employee recognition and engagement programs.
Familiarity with field marketing and coordinating regional or industry-specific events.
Creative approach to event design, content, and experience that stands out in competitive or saturated markets.

Responsibilities

Event Strategy & Planning
Develop and maintain an annual and quarterly event calendar aligned with Namify’s demand generation and brand awareness goals.
Conduct ROI analysis for each event (both in-person and virtual) using historical data and forecasted lead generation potential.
Partner closely with sales and marketing teams to identify and prioritize impactful event types—such as trade shows, webinars, conferences, and customer-focused summits—that support the sales funnel.
Execution & Coordination
Manage the end-to-end execution of all Namify-hosted and third-party events, including budgeting, branding, promotion, logistics, and internal staffing.
Lead pre-event marketing efforts across email, social media, website, paid channels, and partner networks to drive engagement and attendance.
Ensure all event experiences reflect Namify’s brand through thoughtful booth design, speaker prep, branded merchandise, and seamless follow-up processes.
Lead Capture & Revenue Tracking
Define and track key event performance metrics, including lead volume, conversion rates, pipeline influence, ROI, and customer acquisition cost (CAC).
Develop and refine lead capture methods—such as badge scanning, forms, and giveaways—and ensure they are integrated into Namify’s CRM (HubSpot).
Collaborate with marketing and sales operations to accurately attribute pipeline growth and revenue to specific events.
Campaign Integration & Sales Enablement
Align events with broader marketing campaigns, ensuring inclusion in nurture journeys and strategic content repurposing.
Equip sales teams with event briefings, personalized outreach templates, follow-up sequences, and attendee target lists.
Partner with SDRs to build pre- and post-event engagement cadences, with a focus on converting high-value attendees.
Post-Event Reporting & Optimization
Deliver timely post-event reports and dashboards measuring impact on MQLs, SALs, SQLs, and closed-won opportunities.
Apply insights and data to inform future event planning, performance optimization, and budget allocation.
Test and implement virtual and hybrid event formats to expand reach and improve cost efficiency per lead.

Benefits

$20.00-27.00/hour, depending on experience
Incentive Bonus
Generous Paid Time Off and Holidays
Medical insurance
Free Telehealth and Dr. visits through Nice Healthcare
Dental insurance
Vision insurance
$50K Employer Paid Life insurance
401(k) with up to 4% employer match
Company sponsored recognition awards, lunches, events
Credit to our internal employee swag store to pick out products and apparel YOU want!