Marketing Manager - Events

Groundworks•Virginia Beach, VA

About The Position

Ready to build your future? We're Groundworks, North America's leading foundation repair and water management specialist. We're more than a company - we're a team driven by purpose. As a Top Workplace, we're looking for top talent to fuel our mission: to protect, repair, and improve our customers’ greatest asset – their home. But what makes us a great place to work? Here, you'll find real career growth, comprehensive and affordable benefits, a culture that values hard work and innovation, and company ownership equity. Whether you’re starting your career or looking for your next big move, we offer hands-on training, advancement opportunities, and the chance to make a real impact every day. Join us and lay the foundation for your success. Apply today! Groundworks is seeking a talented Marketing Manager - Events to join our tribe! The ideal candidate will have supported an Event Management program for a multi-location organization, be well versed in local recruiting of brand ambassadors, and have the ability to manage multiple teams of lead-generators. The Groundworks Brand Ambassadors set up at local home shows and events to build brand awareness, and generate sales leads in our local markets.

Requirements

5+ years of event marketing or field marketing leadership in a multi-location organization
Experience managing distributed teams across multiple markets
Proven ability to recruit, train, and develop front-line marketing representatives
Strong budgeting, forecasting, and ROI analysis experience
Demonstrated success driving measurable lead generation results
Excellent organizational and project management skills
Ability to manage multiple priorities in a fast-paced, growth-focused environment
Strong Microsoft Office proficiency (Excel reporting required)
Willingness to travel up to 30%

Nice To Haves

Bachelor’s Degree in Marketing, Business, or related field
Experience in home services, home improvement, or direct-to-consumer marketing
Experience scaling event programs in high-growth environments

Responsibilities

Strategic Program Leadership Develop, enhance, and scale Groundworks’ event marketing program to support aggressive growth goals.
Identify high-value local events aligned with target homeowner demographics.
Build annual and quarterly event calendars by market in partnership with Regional Sales and Marketing leadership.
Implement best practices to maximize lead capture, appointment set rates, and cost efficiency.
Team Leadership & Development Recruit, hire, train, and develop high-performing Brand Ambassadors.
Lead, coach, and manage multiple event teams across territories.
Establish performance expectations tied to clear KPIs (leads per hour, cost per lead, appointment set rate).
Foster a culture of professionalism, accountability, and brand excellence.
Cross-Functional Collaboration Partner with local Sales Managers to align event schedules with production capacity and revenue targets.
Ensure seamless lead handoff and appointment conversion processes.
Collaborate with Corporate Marketing to maintain brand standards, messaging consistency, and promotional strategy alignment.
Operational Execution Oversee event logistics including booth selection, contracts, equipment transport, setup, and teardown.
Manage event marketing materials inventory and distribution.
Ensure all brand activations reflect Groundworks’ professionalism and service excellence.
Performance Management & Reporting Track and analyze event performance metrics to measure ROI.
Monitor cost-per-lead, cost-per-appointment, and conversion performance.
Provide regular performance reports and strategic recommendations to senior leadership.
Identify underperforming markets and implement corrective action plans.
Budget & Financial Oversight Develop and manage territory-level event budgets.
Control expenses while maximizing lead generation output.
Forecast event-driven revenue contribution.
It is an essential function of this role that the employee regularly report to work each working day.