Events Marketing Manager

GoGuardian

10d • $90,000 - $105,000 • Remote

About The Position

The Event Marketing Manager will play a crucial role in driving GoGuardian's event marketing strategy and creating breakthrough experiences for customers and prospects. This role requires a highly motivated and creative individual with a passion for events and experience planning, executing, and measuring impactful events that span the customer journey. The ideal candidate will have strong attention to detail, prior experience in event marketing, a strong understanding of marketing principles, and the ability to manage complex projects from concept through execution.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field
• 4-6 years of experience in event marketing, with a proven track record of success in planning and executing high-impact events.
• Experience in developing and managing event budgets
• Strong project management skills and attention to detail with the ability to manage multiple projects simultaneously
• Excellent communication, interpersonal, and presentation skills
• Strong analytical and problem-solving skills with the ability to analyze data and draw meaningful insights
• Comfortable working in a remote environment using Google Suite, Slack and project management tools such as Airtable

Nice To Haves

• Prior edtech or trade show experience is a plus but not required

Responsibilities

• Help execute an integrated event strategy aligned with overall business objectives.
• Ensure events support multiple stages of the sales and marketing funnel (ex: lead generation, brand awareness, customer retention and cross-sell).
• Own and maintain the GoGuardian event calendar, spanning national, regional, and district appearances.
• Up to 30% travel expected to attend prioritized events to assist with logistics, booth support, and event programming.
• Develop and manage budgets for individual events, ensuring cost-effectiveness and maximum ROI
• Coordinate with cross-functional teams on attendance, logistics, and event programming
• Manage procurement requests and billing, negotiating contracts with vendors and suppliers to secure favorable terms
• Monitor and analyze attendance data to inform future event planning and conduct post-event evaluations to assess the success of the event
• Gather feedback from attendees and stakeholders for continuous improvement
• Build and maintain relationships with industry partners, vendors, sponsors, and key stakeholders

Benefits

• Competitive pay, complete health insurance, 401(k) matching, and an employee equity plan.
• Flexible time off, paid holidays, paid parental leave, and a paid year-end holiday break.
• A robust catalog of benefits that support your professional growth and personal wellbeing, including work from home funds, fertility & adoption reimbursement, and more…

What This Job Offers

• Job Type: Full-time
• Career Level: Manager