Product Marketing Engineer

Emerson • Austin, TX

2d

About The Position

As a Principal Product Marketing Engineer, you’ll play a vital role in shaping
the way we communicate the value of NI hardware and software products. You’ll
collaborate with product management, R&D, and sales to understand customer pain
points and craft compelling content that demonstrates how our technology solves
real-world challenges better than any other solution on the market.

Requirements

• Bachelor’s degree in electrical engineering, computer engineering, computer science or equivalent.
• 8+ years of product marketing, technical marketing, solutions marketing, or related roles in test and measurement applications.
• Knowledge of data acquisition and instrumentation including oscilloscopes, digital multimeters, and waveform generators, and their use-cases.
• Knowledge of business-to-business sales and marketing best practices including effective use of social media, managing distribution channels, and training technical sellers strongly preferred.

Nice To Haves

• Strong communication skills: Proficiency in technical writing, engaging/educational video content, and presenting to diverse audiences.
• Detail oriented: An expert multitasker with the ability to manage numerous projects simultaneously while still delivering highly accurate and quality work.
• Project leadership: A proven ability to drive tasks and projects to successful completion.
• Collaboration: The ability to effectively interact with both technical and non-technical stakeholders.
• Problem-solving: Skill in diagnosing technical issues and offering creative, practical solutions.
• Adaptability and self-motivation: A desire to learn quickly, thrive in ambiguity, and take initiative.

Responsibilities

• Create videos, white papers, presentations, product demonstrations, and other web collateral to position and generate demand for NI’s products and technology.
• Collaborate with product management, technical & partner marketing, and sales to develop product positioning and articulate key messaging.
• Collaborate with technical and corporate marketing as a product expert to support NI’s go-to-market campaigns and bring new products and features to market.
• Manage new product releases and coordinate with cross-functional teams for successful rollouts.
• Develop strong understanding of the target buyer persona(s) including their needs, challenges, and decision drivers.
• Support pre-sales activities as an NI product expert.
• Support product centric sales training activities across direct and indirect channels.
• Gather and analyze customer feedback to improve product messaging and positioning.
• Monitor product and campaign performance metrics to assess marketing effectiveness.
• Represent the company at industry events, trade shows, and conferences.

Benefits

• We provide a market leading 401(k) and profit-sharing plan, a variety of medical insurance plans, with dental and vision coverage, family formation benefits in addition to paid parental leave (maternal and paternal), Employee Assistance Program, tuition reimbursement, employee resource groups, recognition, and much more.
• Our culture prioritizes work-life balance and offers flexible time off plans, inclusive of vacation, holiday and sick leave.
• Our training programs and initiatives focus on end-to-end development, from onboarding through senior leadership.
• We provide a wide range of development opportunities, including face-to-face and virtual training, mentorship and coaching, project management, and on-the-job training.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level