Product Marketing, Ecosystem

Clay Labs•New York, NY

About The Position

We're seeking an experienced Product Marketing teammate to own the foundational product messaging and positioning, focused on defining the strategy for and co-marketing with our ecosystem partners. PMM, Ecosystem is Clay's strategic voice and execution engine for our technology partnerships and integrations. You'll build the framework for how we prioritize and activate our partner ecosystem, then drive high-impact co-marketing programs that make our integrations a competitive advantage. This role blends strategic thinking (developing our ecosystem POV and positioning) with hands-on execution (running campaigns, building playbooks, enabling sales). You'll have Clay's strong brand as an asset - partners want to work with us - but you'll bring the discipline and strategy we currently lack.

Requirements

5+ years in product marketing, partner marketing, growth marketing, or partnerships at B2B companies
Strong systems thinking : You naturally see patterns, connections, and network effects. You can map how different partners interconnect, identify which integration unlocks others, and think about ecosystem flywheels rather than just one-off campaigns
Strategic framework builder : You've built prioritization models, scoring systems, or decision frameworks from scratch - not just followed existing playbooks
Strong execution chops: you've personally launched and managed multi-channel marketing campaigns
Proven ability to articulate what makes partnerships strategically valuable through multiple lenses (customer workflows, market positioning, competitive moats, revenue models)
Excellent cross-functional collaboration - you can influence without authority and connect dots across product, partnerships, sales, and marketing
Thrives in ambiguous environments and excellence navigating fast-moving, early-stage environments
Experience with co-marketing or partner marketing programs
Strong written communication and messaging skills

Nice To Haves

Previous experience in GTM ecosystem, management consulting, and partnerships
Experience in sales tools, data/enrichment, or automation ecosystems where understanding workflow integration is critical
Background thinking about platforms, marketplaces, or network effects
Experience at high-growth Series B-D companies
Exposure to partnership strategy or business development

Responsibilities

Ecosystem Strategy & Positioning (25%)
Develop and own Clay's point of view on our technology ecosystem - which partners matter most and why
Create a prioritization framework based on customer value, revenue influence, market positioning, and strategic fit
Define our integration narrative and how it fits into Clay's overall product positioning
Identify and work with a number of strategic partners where we should build deeper relationships and co-GTM motions
Co-Marketing Execution & Programs (50%)
Launch and manage several significant co-marketing campaigns per quarter with strategic partners (webinars, content series, joint events)
Build templatized playbooks and automated campaigns for smaller partner activations
Quarterback larger campaigns by partnering with content, design, and growth teams
Execute smaller campaigns independently, end-to-end
Manage the pipeline of inbound co-marketing requests with our strategic filter
Enablement & Activation (25%)
Ensure sales and CS teams understand which integrations to lead with and why
Create integration-focused assets (one-pagers, demo guides, case studies)
Work with product marketing to weave Ecosystem into broader messaging
Track and report on integration influence on pipeline and adoption