Product Marketing Director

Mongoose • Austin, NY

7d • $144,000 - $172,000

About The Position

At Mongoose, we believe every conversation matters. We’re on a mission to change lives by making conversation intelligence accessible to all in higher education. Our purpose? To move people forward. Whether it’s helping a student navigate their first semester, connecting alumni with meaningful opportunities, or ensuring parents feel informed and supported—our AI-enabled platform drives compliant, empathetic, and impactful conversations that build trust and foster success campus-wide. We know that conversations aren’t just a feature—they’re the foundation of connection. That’s why we focus on delivering insights, relevance, empathy, scale, and trust in everything we do. At Mongoose, we’re transforming communication in higher ed because we believe reputation is a mutual responsibility, and the right insights fuel measurable outcomes. Join us and be part of a team that’s making a real difference in education—one conversation at a time. As the Director of Product Marketing, you’ll lead the strategy and storytelling that connect our product vision to customer outcomes. You’ll drive the positioning, messaging, and go-to-market strategy that fuels awareness, drives adoption, and accelerates revenue across the student lifecycle. In this role, you’ll play a critical part in improving win rates and driving revenue generation from both existing and new customers, ensuring our solutions clearly articulate the value Mongoose delivers. This role sits at the intersection of Product, Sales, and Customer Success, serving as the connective tissue that ensures every launch lands with impact, every solution is understood, and every customer sees the value Mongoose brings to their institution. Over time, you’ll scale the function into a strategic growth engine—deepening our market insights, sharpening our narrative, and elevating how we influence buying decisions across higher ed.

Requirements

• A Strategic product marketer: You can move seamlessly between big-picture narrative and hands-on execution—someone who understands the market deeply, tells compelling stories rooted in insight, and influences buying decisions across the entire customer lifecycle. You’re energized by the intersection of product, strategy, and storytelling; you bring clarity to complexity; and you know how to partner closely with cross-functional leaders to drive impact.
• Customer marketing mindset: You excel at crafting stories, programs, and enablement that not only attract new institutions but deepen engagement, expansion, and advocacy within our existing customer base. You understand how to activate insights from the field, translate value into meaningful outcomes, and ensure our customers become champions of the Mongoose platform.If you love shaping narratives, leading go-to-market motions, and building the structures that help great products take hold in the market—and sustain momentum through adoption, expansion, and retention—you’ll feel right at home.
• Product Marketing Expertise with Range: You bring strong experience leading positioning, messaging, and GTM strategy in a B2B SaaS environment—transforming product capabilities into clear, compelling value propositions. You understand how to craft narratives that resonate, differentiate, and drive action across personas and segments.
• Strategic Storytelling & Narrative Craft: You know how to translate insights, data, and product vision into stories that land. You’re fluent in shaping differentiated messaging, building personas, defining buyer journeys, and articulating value in ways that drive both emotional connection and commercial outcomes.
• GTM Leadership & Cross-Functional Partnership: You’re a natural orchestrator who thrives at the intersection of Product, Sales, and Customer Success. You know how to align teams around a launch, build readiness plans, equip the field to win, and ensure the market understands exactly what we’re delivering and why it matters.
• Customer Marketing that Drives Adoption, Expansion & Advocacy: You understand how to turn customers into champions by designing programs that deepen engagement, showcase value, and fuel expansion. You know how to build strategies that strengthen adoption, highlight outcomes, and surface success stories that reinforce credibility in the market. You can create the content, campaigns, and community moments that elevate customer voices and drive ongoing value realization—ensuring our customers not only succeed with Mongoose but amplify that success across higher ed.
• Sales Enablement that Moves Deals: You have a track record of building enablement programs—battlecards, pitch decks, competitive briefs, messaging guides—that help sales teams tell a stronger story. You understand the dynamics of a sales cycle and how product marketing can influence win rates, deal velocity, and competitive positioning.
• Insights-Driven Decision Making: You’re skilled at gathering and synthesizing insights across the market, competitors, customers, and usage patterns. You bring a data-informed mindset to your work—using both qualitative and quantitative signals to refine positioning, guide roadmap conversations, and inform GTM priorities.
• Builder’s Mindset & Operational Rigor: You’re excited by the opportunity to build, not just maintain. You see gaps before others do, bring structure where things feel ambiguous, and create scalable systems that elevate how product marketing shows up across the organization.
• Leadership Through Influence: You’re a strong communicator who builds trust quickly, navigates nuance, and knows how to bring people along through clarity, empathy, and conviction. You influence without authority and foster alignment across teams with different goals, pressures, and incentives.
• Curiosity & Commitment to Growth: You’re naturally inquisitive about the market, the customer, and the craft of product marketing. You’re someone who asks thoughtful questions, connects dots others don’t see, and is always seeking ways to elevate your impact and the function as a whole.

Responsibilities

• Lead Product Positioning & Narrative
• Drive Go-To-Market Strategy & Execution
• Lead Lifecycle & Segment Strategy
• Build High-Impact Sales Enablement
• Fuel Customer Adoption & Expansion
• Turn Insights Into Strategy
• Elevate Mongoose’s Category Leadership
• Collaborate Across the Company

Benefits

• Comprehensive medical, dental, and vision coverage
• 401K with company match: 100% of the 1st 3% and 50% of the next 2%
• Flexible PTOCompetitive Leave Policies
• 13 paid holidays, plus a week off between Christmas and New Year’sE
• Eligible for up to a 10% annual bonus based on company and individual performance.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed