Product Marketing Director

Axcelis Technologies•Beverly, MA

4d•$159,052 - $238,578

About The Position

Want to discover just how far your intellectual curiosity can take you? You’re in the right place. For more than four decades, Axcelis Technologies has been at the forefront of innovation in semiconductor manufacturing technology. Chipmakers around the globe rely on our tools and process expertise to deliver the semiconductors that power modern life from smartphones and computers to cameras and cars. Our influence is global, with more than 30 offices worldwide, an installed base of thousands worldwide and a customer list that includes the world’s largest semiconductor manufacturers. Our team is expanding, and we are currently hiring a Director of Product Marketing. Responsibilities include the successful creation and implementation of the product marketing strategy. Defines the development of the company’s product(s) market requirements including product strategy, requirements, and value-based pricing to support market share growth and increasing margin. Oversees market research and identifies customer needs. Tracks and reports competitive product offerings and capabilities. Leads the development of new product definition and business plans. Leads product strategic planning process, including situation and strategy. Develops product marketing plan and materials to bring product(s) to market. Successfully creates and carries out the product marketing strategy. Develops product positioning to drive competitive advantage, revenue, and market share. Develops value-based pricing strategies. Creates market demand by collaborating, supporting, and enabling sales. Collaborates and prioritizes customer demo requests, timing and data required. Defines tool configurations and options for sale, supports upgrade development for install base. Owns product performance specifications and supports spec responses. Defines tool configurations and options for sale. Engages with customers and communicates customer feedback to engineering, manufacturing, and sales to enhance existing product(s) or product line(s). Works with Core Team to implement product strategies to keep product relevant. Supports upgrade development. Develops upgrade promotion and positioning in context with product roadmap. Manages product life cycle including components and assemblies. Collaborates on transition strategies of install base to latest configuration.

Requirements

Minimum of 7 years’ product marketing management experience gained in the semiconductor equipment, device, materials, or capital equipment sector preferred.
Bachelor’s degree required, Technical Masters’ or MBA is preferred.
Must be technology-minded, with excellent collaborative skills with the ability to lead and work effectively with cross-discipline teams across the business.
Must have strong research skills and the ability to gain insight into the customers’ needs and experiences.
Must have a demonstrable mix of creative and structured thinking and be able to execute effective marketing strategies.
Is enthusiastic and determined to achieve increased market share and revenue growth for assigned products.
Must be able to read, write, comprehend, and speak English sufficiently well to perform job functions.
Willingness to travel.

Responsibilities

Successful creation and implementation of the product marketing strategy.
Defines the development of the company’s product(s) market requirements including product strategy, requirements, and value-based pricing to support market share growth and increasing margin.
Oversees market research and identifies customer needs.
Tracks and reports competitive product offerings and capabilities.
Leads the development of new product definition and business plans.
Leads product strategic planning process, including situation and strategy.
Develops product marketing plan and materials to bring product(s) to market.
Successfully creates and carries out the product marketing strategy.
Develops product positioning to drive competitive advantage, revenue, and market share.
Develops value-based pricing strategies.
Creates market demand by collaborating, supporting, and enabling sales.
Collaborates and prioritizes customer demo requests, timing and data required.
Defines tool configurations and options for sale, supports upgrade development for install base.
Owns product performance specifications and supports spec responses.
Defines tool configurations and options for sale.
Engages with customers and communicates customer feedback to engineering, manufacturing, and sales to enhance existing product(s) or product line(s).
Works with Core Team to implement product strategies to keep product relevant.
Supports upgrade development.
Develops upgrade promotion and positioning in context with product roadmap.
Manages product life cycle including components and assemblies.
Collaborates on transition strategies of install base to latest configuration.