Product Marketing Coordinator

Fluency•Burlington, VT

32d•Remote

About The Position

The Product Campaign Coordinator connects Fluency's products with the audiences they're built for, prospects in key verticals and existing customers. In this role, you'll combine demand-generation skills with the ability to turn product messaging into compelling value propositions. You'll collaborate across teams while executing the assets and tactics needed for successful campaigns and launches. You ensure every external touchpoint from promotional programs to product releases reflects Fluency's launch strategy and product positioning. The ideal candidate is organized, detail-oriented, and eager to grow across demand generation and product marketing.

Requirements

1-3 years in marketing coordination, product marketing, or campaign execution (SaaS or digital advertising preferred).
A passion for promotion and the ability to write sharp, engaging copy across mediums.
Strong written and verbal communication skills with the ability to simplify complex ideas.
Experience with bottom-funnel tactics (blogs) and mid-funnel programs (webinars, partner marketing).
Excellent organizational and project-management skills with strong attention to detail.
A collaborative mindset with experience working closely with sales, marketing, and product teams.
Familiarity with HubSpot and Google Analytics.
Proactive, adaptable, and eager to learn in a fast-paced environment.
A performance-marketing mindset with enthusiasm for data and attribution analysis.
Knowledge of inbound marketing, content strategy, and campaign execution.
Understanding of buyer-journey mapping and persona-based planning.

Responsibilities

Promotion of key products and roadmap features , including: Campaign asset development and execution (emails, landing pages, social posts, feature-release blogs).
Product promotion through paid media (targeted display, social, etc.).
Production and execution of product marketing programs (webinars, in-app messaging, feature announcements).
Create and manage in-app messaging for Tier 1 and Tier 2 releases.
Optimize the website for conversion and ensure consistent marketing of key features and use cases.
Develop and maintain a product release section of the blog; integrate proof points, demos, and use-case CTAs; track attribution in HubSpot.
Coordinate campaign touchpoints for Tier 1 launches, aligning Product Marketing and Demand Generation efforts.
Support and enhance Product-Led Growth motions through in-app announcements and feature highlights.
Build and manage campaign assets: emails, landing pages, social posts, and blog content.
Execute outbound marketing programs (webinars, client events, in-app promotions).
Ensure campaign messaging is consistent and aligned with go-to-market positioning.
Track, report, and optimize campaign performance.
Support operational needs across Product Marketing and Demand Generation, including content organization, documentation, and scheduling.