Product Marketing Consultant

Sun Life • Wellesley, ME

7d • $65,900 - $98,900 • Hybrid

About The Position

Sun Life U.S. is one of the largest providers of employee and government benefits, helping approximately 50 million Americans access the care and coverage they need. Through employers, industry partners and government programs, Sun Life U.S. offers a portfolio of benefits and services, including dental, vision, disability, absence management, life, supplemental health, medical stop-loss insurance, and healthcare navigation. We have more than 6,400 employees and associates in our partner dental practices and operate nationwide. Visit our website to discover how Sun Life is making life brighter for our customers, partners and communities. Job Description: Sun Life embraces a hybrid work model that balances in-office collaboration with the flexibility of virtual work. Internal candidates are not required to relocate near an office. The opportunity: Go beyond execution—bring creativity to collateral and campaign content, contribute original ideas, and shape how we communicate with clients. Develop sought-after skills in marketing automation and project management while growing from operational excellence to strategic influence across marketing operations. The Sun Life Health and Risk Solutions business is experiencing dynamic growth across Risk Products and Health Capabilities—and our Product Marketing team is at the heart of this expansion. As we scale our marketing efforts to support new products, campaigns, and client experiences, we need someone who can bring our marketing strategy to life. This role is the operational backbone that enables our marketing team to deliver compelling, compliant, and high-impact content across multiple channels. You will ensure our marketing machine runs smoothly—from campaign launches to content governance—while working at the intersection of marketing, product, creative, compliance, and distribution teams. You'll leverage AI tools and marketing technologies to accelerate content creation, streamline workflows and improve marketing effectiveness.

Requirements

• Ability to work with a diverse range of people
• Bachelor’s degree in Business, Marketing, Communications, or related field preferred
• 1–3 years of experience in marketing, communications, digital operations, or a related role
• Experience in insurance, health services, or regulated industries preferred
• Familiarity with project management tools (Wrike preferred), marketing automation platforms (e.g., Marketo), and content management systems preferred
• Strong organizational skills with ability to manage multiple operational projects simultaneously
• High attention to detail and quality standards
• Effective communication and collaboration skills
• Data analysis and interpretation – ability to translate metrics into actionable insights
• Digital content development – writing and editing for email, web, and marketing materials
• Ability to adapt to shifting priorities and evolving marketing needs
• Experience or strong interest in marketing platforms, campaign execution, and operational workflows
• Self-starter mindset, eager to learn and contribute across marketing operations

Nice To Haves

• Experience in insurance, health services, or regulated industries preferred
• Familiarity with project management tools (Wrike preferred), marketing automation platforms (e.g., Marketo), and content management systems preferred

Responsibilities

• Multi-Channel Campaign Management Deliver integrated digital campaigns across email, web, and paid/owned channels1ead copy, template builds, deployment, and workflow configuration.
• Run engagement programs including social content calendars/scheduling and end-to-end webinar execution (logistics, speaker enablement, and post-event nurture).
• Ensure brand-ready distribution with tracking, asset management, and consistency across campaign and thought-leadership touchpoints.
• Content Enablement & Governance Orchestrate content workflows from intake through approvals and publishing for broker, client, and member audiences.
• Own content libraries, keep assets current, searchable, accessible, and compliant through version control and archival practices.
• Lead governance and reviews in partnership with Creative, Compliance, Marketing leadership, and Product including monthly expiration audits.
• Marketing Analytics & Performance Optimization Turn performance data into action, track campaign, content, and platform metrics to surface insights and optimization opportunities.
• Maintain operational rigor in Wrike, manage workflows, dashboards, and project structures for visibility, prioritization, and on-time delivery.
• Provide reporting and trend analysis that supports continuous improvement and planning across marketing operations.

Benefits

• At Sun Life, we prioritize your well-being with comprehensive benefits, including generous vacation and sick time, market-leading paid family, parental and adoption leave, medical coverage, company paid life and AD&D insurance, disability programs and a partially paid sabbatical program.
• Plan for your future with our 401(k) employer match, stock purchase options and an employer-funded retirement account.
• Enjoy a flexible, inclusive and collaborative work environment that supports career growth.
• We’re proud to be recognized in our communities as a top employer.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Number of Employees: 1-10 employees