Product Marketing Consultant

Sun Life•Baltimore, MD

2d•Hybrid

About The Position

Sun Life embraces a hybrid work model that balances in-office collaboration with the flexibility of virtual work. Internal candidates are not required to relocate near an office. The opportunity: Go beyond execution—bring creativity to collateral and campaign content, contribute original ideas, and shape how we communicate with clients. Develop sought-after skills in marketing automation and project management while growing from operational excellence to strategic influence across marketing operations. The Sun Life Health and Risk Solutions business is experiencing dynamic growth across Risk Products and Health Capabilities—and our Product Marketing team is at the heart of this expansion. As we scale our marketing efforts to support new products, campaigns, and client experiences, we need someone who can bring our marketing strategy to life. This role is the operational backbone that enables our marketing team to deliver compelling, compliant, and high-impact content across multiple channels. You will ensure our marketing machine runs smoothly—from campaign launches to content governance—while working at the intersection of marketing, product, creative, compliance, and distribution teams. You'll leverage AI tools and marketing technologies to accelerate content creation, streamline workflows and improve marketing effectiveness.

Requirements

Ability to work with a diverse range of people
Bachelor’s degree in Business, Marketing, Communications, or related field preferred
1–3 years of experience in marketing, communications, digital operations, or a related role
Strong organizational skills with ability to manage multiple operational projects simultaneously
High attention to detail and quality standards
Effective communication and collaboration skills
Data analysis and interpretation – ability to translate metrics into actionable insights
Digital content development – writing and editing for email, web, and marketing materials
Ability to adapt to shifting priorities and evolving marketing needs
Experience or strong interest in marketing platforms, campaign execution, and operational workflows
Self-starter mindset, eager to learn and contribute across marketing operations

Nice To Haves

Experience in insurance, health services, or regulated industries preferred
Familiarity with project management tools (Wrike preferred), marketing automation platforms (e.g., Marketo), and content management systems preferred

Responsibilities

Multi-Channel Campaign Management Deliver integrated digital campaigns across email, web, and paid/owned channels1ead copy, template builds, deployment, and workflow configuration.
Run engagement programs including social content calendars/scheduling and end-to-end webinar execution (logistics, speaker enablement, and post-event nurture).
Ensure brand-ready distribution with tracking, asset management, and consistency across campaign and thought-leadership touchpoints.
Content Enablement & Governance Orchestrate content workflows from intake through approvals and publishing for broker, client, and member audiences.
Own content libraries, keep assets current, searchable, accessible, and compliant through version control and archival practices.
Lead governance and reviews in partnership with Creative, Compliance, Marketing leadership, and Product including monthly expiration audits.
Marketing Analytics & Performance Optimization Turn performance data into action, track campaign, content, and platform metrics to surface insights and optimization opportunities.
Maintain operational rigor in Wrike, manage workflows, dashboards, and project structures for visibility, prioritization, and on-time delivery.
Provide reporting and trend analysis that supports continuous improvement and planning across marketing operations.