Product Marketing Campaign Manager

Coloplast•Arlington, VA

21d•Onsite

About The Position

The Campaign Manager is key to ensuring the successful execution of the company's growth strategies by designing, implementing, measuring, and continuously improving product-related campaigns. The campaign leader owns multi-channel downstream marketing initiatives, including product launches, awareness and lead-generation campaigns, clinical & commercial event marketing programs and tactics, and miscellaneous product-related projects. This full-time position is based in a Kerecis office and reports to the Product Marketing Director, NA Wound & Tissue Repair.

Requirements

Demonstrated ability to successfully manage multiple campaigns and projects simultaneously in complex, fast-moving environments with multiple stakeholder groups
High aptitude for process, workflow, and project management
Self-starter with a strong results orientation
Highly organized with an acute attention to detail
Strong analytical skills, able to draw actionable insights from performance data
Creative and innovative mindset: Open to possibilities, starting with the end in mind, and being mindful of personal biases and biases of others
Warm, friendly, positive comportment
Technically capable across desktop, productivity, mobile, web, and Marketing tech platforms
Working knowledge of CAN-SPAM Act, Sunshine Protection Act, and other healthcare sector-specific Sales & Marketing regulations
Working knowledge of digital marketing tools and associated processes (e.g., CRM such as Salesforce or PipeDrive; marketing automation such as Marketo or Eloqua; and web analytics tools)
Bachelor's degree from an accredited university or college in Advertising, Business, Marketing, Management, or other relevant discipline
5+ years of hands-on experience executing campaigns; at least two of which are in the healthcare sector
Demonstrated experience estimating the “media math” (i.e., Gross Rating Points, Google Analytics, etc.) needed to achieve set business goals (e.g., revenue, penetration)
Strong background in print, direct response, and digital demand generation
Anticipated periodic travel to tradeshows, conferences, and medical events: 10%

Nice To Haves

Strong preference given to candidates with PMP® certification

Responsibilities

Lead multi-channel campaign strategy, planning, and execution across clinical care settings and brands
Manage launch of new products, indications, and clinical evidence, ensuring substantial awareness
Generate demand among current and prospective customers and patients, creating relevant and timely engagement opportunities for Sales teams across segments (Surgical, Burn, Wound)
Develop and maintain in-depth knowledge of current Kerecis literature, collateral, videos, clinical studies, and other assets in order to leverage the full body of knowledge effectively and efficiently
With VP Product Management and Marketing, establish performance metrics and KPIs to evaluate the effectiveness of marketing campaigns and initiatives, making data-driven recommendations as needed
Lead product-related projects as needed
Act as steward of established processes and workflows, ensuring they are understood and adhered to
Manage tactical execution of marketing calendar and project plans, including budget tracking, resource coordination, meeting management, milestones, and internal and external communications
Keep department leadership informed on campaign health by interpreting performance data and preparing metrics dashboards
As part of a cross-functional team, help execute field communication and training strategies
Forge strong partnerships globally with clinical, commercial, and operational stakeholders to understand their needs, goals, and operating environment